Product Marketing Manager

Develops and builds product plans focused on innovation, important to the customer and difficult to copy. Define each product, outline the attributes, determine the financial positioning and create merchandising strategies. Identify product, sales and marketing opportunities. Work directly with customers for innovation opportunities to develop coherent product and go to market strategy Provides overall direction and guidance to the Product Managers to ensure new product launches and existing products are tracked through the life cycle process. Merchandise mix or product blend to ensure maximum sales growth and margin contribution Identify product opportunities, stay abreast to competitive intelligence and on top of flooring fashion trends and cutting edge opportunities Set pricing to meet revenue and profitability goals. Understands buying patterns, product sales, market trends and competitive products in each flooring product category Develop and execute all New Product Introduction (NPI) launches into the marketplace Business Analysis and Reporting Create, analyze and manage reports/status updates ongoing; communicate product performance and market trends Lead, review and evaluate market research to define future opportunities and adjust existing plans to address market trends, fashion trends and competitive landscape Assisting Supply Chain in: Developing long-term supplier relationships in both: marketing and product supply. Demand forecast process Marketing Planning and Execution Develop promotional opportunities including clearance strategies. Help manage vendor relationships and negotiate to improve competitiveness. Product set-up and dealer pricing Development of support materials: Warranty, maintenance, installation and selling support documents Qualifications Bachelor’s Degree in Marketing, Business and/or related field 5-10 years of related experience in Product Development and Brand Strategies, New Product Introduction, Brand Sourcing, Product-launches, merchandising and operations, as it relates to the flooring industry across retail Hands-on working knowledge of mass merchant, big box, distribution and dealer networks Track record of personal and team achievement. Demonstrates a sound, credible leadership style; team player with hands-on collaborative attitude Strong analytical, strategic and consumer insight skills. Broad knowledge of all flooring categories. Progressive and innovative: aggressively seeks out opportunities to improve competitiveness and demonstrates an innovative spirit. Delivers results in a high-pressure environment with the ability to set priorities and meet challenging deadlines. Exceptional interpersonal, presentation, problem solving, communications and negotiation skills. #J-18808-Ljbffr