Communications Writer Job at The Planet Group in New Bremen

The Planet Group is looking for a Communications Writer to join our client, one of the world's leading lift truck manufacturers. Salary: $80,000-$100,000 depending on experience Location: On-site 5 days a week in New Bremen, Ohio - Relocation assistance can be provided DIRECT HIRE Communications Writer Responsibilities: Create, Develop, write, edit, and repurpose content to create search-optimized content for virtually any marketing project including domestic and international brochures, customer case studies, product collateral, byline articles, blogs, e-books and crown.com. Create content for and manage company Blog, creating an annual content calendar to support the posting schedule. Provide product and Company information to trade publications editors and writers. In conjunction with other content development personnel, develop and utilize a content management database to efficiently generate content with consistent voice and tone. Work cross-functionally with subject matter experts, Marketing Project Specialists, and diverse internal and external teams in the content development process. Collaborate with teams to determine copy direction of marketing and advertising programs. Develop and manage working relationships with various media and agencies the Company utilizes in deploying its content and media strategy. Collaborate with the Marketing digital team on search engine optimization (SEO) initiatives, implementing keyword and content strategies to enhance organic search performance. Coordinate Manage Company’s editorial and news release calendars. Coordinate media interviews with Company spokespersons and subject matter experts. Manage Company’s online newsroom and provide backup support for maintenance of Company blog. Evaluate Proofread and edit content produced by the Marketing Departments, including collateral, publications, letters, web copy and various product marketing projects. Monitor performance to determine engagement level by topic and inform future content development strategy. Provide recommendations for integration of blog content with crown.com and other marketing campaigns and programs. Communications Writer Qualifications: Candidates MUST have longer forms like blogs, ebooks, etc. experience / work samples Bachelor’s degree in Communications, Writing, or Journalism, along with at least 5 years of related experience, is required. Non-degree considered if 12+ years of related experience along with a high school diploma or GED Good writing skills with the ability to write to diverse audiences and communicate concisely on technical as well as promotional subject matter. Knowledge of Associated Press Style (AP). Good verbal and written communication skills. Direct personal contact with internal and external sources, including marketing and media agencies. Understand interactive marketing, paid and organic search and search engine marketing. Ability to lead defined initiatives and report on progress and outcomes. #J-18808-Ljbffr