Executive Director of Marketing and Brand Strategy

Executive Director of Marketing and Brand Strategy
Job Title: Executive Director of Marketing and Brand Strategy

Position Title: Executive Director of Marketing and Brand Strategy

Position Type: Administrative Staff

Classification: 2

Department: Marketing and Brand Strategy

Benefits Summary:

Benefit package includes: Medical, Dental, Vision, and Prescription insurance, Life insurance, Workers’ Compensation insurance, Unemployment insurance, and Total Disability insurance. Retirement: The University contributes 4% of the regular salary with up to 3% additional in matched contributions into the TIAA Retirement Program. Other benefits include tuition remission for employee, spouse, and employee’s dependent children under the age of 25 (this does not include the last two year of the PharmD program or the JD), twenty days of vacation and twenty days of paid medical leave per year.

Pay Band:

Job Summary:

The Executive Director of Marketing and Brand Strategy oversees strategic marketing, manages the brand, and leads the team and processes that drive growth in essential functions of the University. Areas of responsibility include, but are not limited to, digital engagement and communication with external constituents, brand management, executive level communication, partnership with enrollment management to reach targets, partnership with Advancement to reach fundraising goals, crisis communication, vendor coordination, and internal communication standards and support.

This position may be considered for a hybrid work environment. Some evenings and weekends are required.

Scope:

The Executive Director of Marketing and Brand Strategy designs and executes strategies to raise awareness of the University brand, enhance its reputation, and increase constituent engagement with the goals of reaching student enrollment targets and gaining the support of alumni and friends. The Executive Director works closely with University leadership to align strategies, tactics and messaging with the University’s strategic plan and objectives.

In coordination with supervisor, liaison with the President and the President’s office to execute strategies for executive communication

Oversee integrated brand strategy and messaging that will influence and inspire target audiences

Partner with Enrollment Management to strategize and execute plans to reach enrollment goals, including the coordination of media buys and advertising

Partner with Advancement to strategize and execute plans to reach fundraising goals, engagement goals, involve volunteers, and recognize donors

Develop and implement marketing strategies, programs and projects for the University and various departments, offices and entities within the University; supervise staff who liaison with University units

Work with media and manage media relations for increased visibility and enhanced reputation of the University

Provide special event support

Identify, oversee and evaluate digital and social media staff, strategies, and tactics

Develop and direct the web services, photography and multimedia staff; provide strategic oversight for the University’s website design and performance

Oversee graphic design staff projects

Develop, write and edit written material for print and electronic publication

Oversee department’s management of projects with outside vendors for print publications and advertising for all University entities

Plan and direct emergency and crisis communications with external officials, University officials and staff

Plan and manage the office budget

Create and/or approve policies, procedures and precedents and solve intricate problems in light of the impact the solution may have on the entire organization

Develop and maintain ongoing relationships involving difficult and formal negotiations

Regularly communicate with persons of importance, obtain the cooperation of others, and handle delicate relationships and complex situations with integrity and confidentiality

Supervise and develop marketing and communications staff

Required Skills:

Knowledge of emerging digital technologies and their potential uses for marketing and communications

Understanding of data and analytics in informing strategies and tactics

Financial acumen to evaluate marketing investments and their ROI

Excellent organization, communication and time management skills; attention to detail

Advanced knowledge of professional theories and practices within the given field and a working knowledge of related fields

Ability to utilize Microsoft Office Suite and customer relationship databases

Minimum Qualifications:

Bachelor’s Degree

Five to seven years of related work experience

Preferred Qualifications:

Master’s Degree

Seven or more years of similar work experience

Experience working in a higher education setting

EEO Statement
ONU is an equal employment opportunity employer. Accordingly, no person shall be discriminated against on the basis of race, color, sex, gender identity, transgender status, religion, national origin, age, disability, sexual orientation, marital status, military or veteran status, genetic information or any other category protected by federal, state, or local law. This policy applies to all areas of employment including recruitment, hiring, training and development, promotion, transfer, compensation, benefits, discipline, separation and other terms, condition and privileges of employment.

College Description:

Appointment Length: 12-months

Closing Date: 04/30/2026

Open Until Filled No

Special Instructions to Applicants:

Status:

Status: Full-Time

Supplemental Questions
Required fields are indicated with an asterisk (*).

* What is the highest level of education attained?

GED

High School Diploma

Associates Degree

Associates Degree in progress

Bachelors Degree

Bachelors Degree in progress

Masters Degree

Masters Degree in progress

PHD

PHD in progress

* How many years of similar work experience do you have?

0-1

1-3

3-5

5-7

7-9

9+

Optional & Required Documents
Required Documents

Resume

Cover Letter

Copy of Transcript 1

Optional Documents

Other Document

Ohio Northern University

525 South Main Street

Ada, OH 45810

419-772-2000

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