Area Director - Destination Retail (Southeast)
Event Network, LLC, Myrtle Beach, SC, United States
YOUR FUTURE BEGINS AT THIS PREMIER DESTINATION
At Event Network, we believe the experience matters. As the leading operator of retail experiences at some of the most iconic and inspiring destinations across the United States, we infuse passion, creativity, and purpose into everything we do. Our team is dedicated to providing engaging and memorable retail environments that enhance the guest experience, while reflecting the unique mission and values of each location we serve.
Overview
The Area Director is responsible for leading and driving performance across multiple retail locations within the Destination platform across the South Carolina and Florida markets. This role partners closely with Store Directors to deliver exceptional guest experiences, achieve financial targets, and build high-performing teams aligned with Event Network’s values and operating standards. This leader will own the business across their region, ensuring consistent execution of key performance drivers including sales, payroll, merchandising, and talent development, while adapting to the unique demands of high-traffic, tourism-driven environments.
This is an onsite role, requiring regular presence within assigned markets, with up to 25% travel to support store visits, partner relationships, and regional operations.
Responsibilities
Business & Financial Performance
- Drive revenue growth and profitability across all assigned locations
- Analyze and act on key performance metrics including conversion, ADS, UPT, and payroll % (PR%)
- Ensure stores are staffed and scheduled appropriately to meet business demands while maintaining payroll discipline
- Identify opportunities and implement strategies to improve underperforming locations
Leadership & Talent Development
- Lead, coach, and develop Store Directors to build strong bench strength and succession pipelines
- Foster a culture of accountability, engagement, and continuous improvement
- Support recruiting, onboarding, and retention efforts across the region
- Conduct regular performance check-ins, coaching sessions, and development planning
Guest Experience & Sales Execution
- Champion a guest-first culture, ensuring teams consistently deliver engaging, personalized experiences
- Reinforce and coach to core selling behaviors and service standards
- Drive adoption of key initiatives
- Ensure consistent execution of promotional and sales-driving strategies
Operational Excellence
- Ensure consistent execution of operational standards including visual merchandising, inventory management, and store presentation
- Maintain compliance with company policies, procedures, and partner expectations
- Oversee inventory processes, shrink control, and operational efficiency
- Partner with cross-functional teams (Operations, Buying, HR, IT) to support store needs
Market & Partner Management
- Build strong relationships with partner organizations across South Carolina and Florida
- Adapt strategies based on market dynamics, seasonality, and tourism trends
- Act as the primary escalation point for store-level challenges and partner concerns
Qualification
- 5+ years of multi-unit retail leadership experience (District/Area level preferred)
- Proven ability to drive financial results across multiple locations
- Strong leadership, coaching, and talent development capabilities
- Experience operating in high-volume, seasonal, or tourism-driven environments preferred
- Strong business acumen with the ability to analyze data and make real-time decisions
- Excellent communication and relationship-building skills
- Ability to travel regularly within the region
Key Competencies
- Ownership & Accountability
- People Development & Coaching
- Operational Discipline
- Guest-Centric Mindset
- Adaptability & Resilience
- Strategic Thinking with Tactical Execution
Why This Role Matters
This role is critical to driving performance and consistency across one of Event Network’s most dynamic regions. The Area Director ensures that each store not only meets financial goals but also delivers an elevated guest experience that reflects our brand and strengthens our partnerships.
BRING YOUR PASSION AND TALENT TO OUR TEAM!
Ready to make an impact and be part of something extraordinary? Apply today and take the next step in your career journey with us!
Event Network celebrates diversity and is proud to be an equal-opportunity employer. We’re committed to creating an inclusive environment for all Team Members.
Employee Benefits
Event Network offers full-time team members a comprehensive total rewards package with a variety of coverage options.
- Health and Wellness Benefits: Medical, Dental, and Vision Insurance; Basic Life and AD&D Insurance; Long-Term Disability; plus Voluntary Benefits options 100% paid by employee: Voluntary Life and AD&D Insurance, Short-Term Disability (for employees outside of CA, NY, NJ, HI, RI, Puerto Rico), Accident Insurance, Critical Illness, Hospital Indemnity, and Pet insurance.
- Retirement and Savings: 401(k) Retirement Plan; Flexible Spending Accounts (FSA)
- Employee Assistance Program (EAP)
- Paid Time Off: Vacation Accrual; Sick Leave
- Nine Paid Holidays.
- Profit Sharing Bonus Plan
- Employee Discounts: 25% discount to shop at our stores; and a separate discount program with exclusive savings on a variety of brand-name products, services, travel, entertainment, tickets, and more.