Marketing Specialist

JTM Products is building the next phase of its growth and looking for a Marketing Specialist to help drive it. This role sits at the intersection of B2B (contractors, distributors, and specifiers) and B2C (Amazon, Walmart, and digital channels). You will take products from the jobsite to the digital shelf and turn visibility into conversion. This is not a traditional marketing role. It is a hands‑on, high‑ownership role focused on driving revenue, improving performance, and building a scalable marketing engine. What You Will Do: E-Commerce & Digital Growth Own and optimize product listings across Amazon, Walmart, and other platforms Improve conversion through SEO, content, images, and customer‑focused messaging Manage and optimize ad spend with clear ROI accountability Analyze performance data and continuously improve results Develop targeted campaigns aligned with sales priorities and key accounts Support contractors, distributors, and specifiers with effective marketing materials Create case studies and application‑driven content to support field sales Translate technical product features into clear, compelling value propositions Lead Generation & Campaign Execution Execute targeted email campaigns tied to revenue priorities Own lead tracking and ensure disciplined follow‑up Build and refine customer segmentation across B2B and B2C audiences Content, Brand & Product Marketing Create content that bridges contractor use cases with end‑user understanding Support website updates and product page optimization Ensure consistency across packaging, labels, and digital assets Social Media & Paid Campaigns Execute focused content strategy across LinkedIn and Facebook Support paid campaigns tied directly to product launches and revenue goals Develop video and digital content with clear audience intent General Marketing Support Support internal marketing needs including flyers, labels, and event materials Collaborate across teams to align marketing with sales and operations How You Will Be Measured: This role is accountable to outcomes, not activity. Success will be measured through: Growth in e‑commerce revenue and improved conversion performance Effectiveness of digital campaigns and return on ad spend Generation and timely follow‑up of qualified leads Consistent execution of high‑impact marketing initiatives Why This Role: High ownership with direct impact on revenue Opportunity to build and scale e‑commerce and digital channels Exposure across both B2B and B2C markets Clear path to grow into a broader marketing leadership role What You Bring: 2 - 5 years of marketing experience with exposure to B2B and/or B2C environments Experience with e‑commerce platforms such as Amazon and Walmart Strong understanding of content, conversion, and customer behavior Ability to translate technical products into clear, compelling messaging Analytical mindset with ability to turn data into action Experience with content tools (Canva, Adobe, or similar) Organized, detail‑oriented, and comfortable managing multiple priorities Bias toward execution, ownership, and continuous improvement If you are someone who takes ownership, enjoys solving problems, and wants to see the direct impact of your work in the market, we would like to hear from you! "We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law." #J-18808-Ljbffr