Go-to-Market (GTM) Associate
SRE.ai, San Francisco, CA, United States
Overview
We’re hiring a Go-to-Market (GTM) Associate to help us build and improve our outbound engine. This is a hands-on role for someone early in their career — including exceptional new grads — who wants to learn quickly, work closely with GTM leadership, and help build a modern go-to-market motion from the ground up. You’ll support experiments across targeting, messaging, campaigns, and follow-up, while helping turn what works into repeatable systems. You’ll work directly with our Growth/GTM Lead and help translate GTM hypotheses into campaigns, conversations, and learnings.
What You’ll Do
Build target account and lead lists using tools like Apollo
Support outbound experiments across segments, messaging angles, and GTM hypotheses
Help identify and operationalize signal-based outbound opportunities
Write, refine, and test outbound messaging across email and LinkedIn, often using AI tools to improve speed and quality
Set up and launch campaigns using tools like Instantly
Monitor inboxes and campaign replies, follow up consistently, and respond on behalf of the team when appropriate
Qualify interest, handle straightforward objections, and book meetings with the right people on our team
Track outcomes across experiments and campaigns, surface learnings, and help improve performance over time
Maintain strong hygiene across GTM systems and workflows
Help identify opportunities to automate repetitive work using AI and other tooling as we scale
What We’re Looking For
Early-career candidate, including exceptional new grads
Strong written and verbal communication skills
High attention to detail and strong organizational habits
Comfortable working in a fast-moving startup environment with ambiguity
Interested in outbound, growth, and go-to-market execution
Comfortable learning new tools and systems quickly
Excited to use AI in day-to-day work
Persistent, resourceful, and focused on outcomes
Able to work with meaningful overlap during Pacific Time business hours
Nice to have
Exposure to outbound sales, growth, lead generation, recruiting, or other execution-heavy work
Familiarity with tools such as Apollo, Clay, Instantly, LinkedIn, and CRM systems
Experience writing or refining prospecting copy
Experience tracking performance metrics and learning from experiments
What Success Looks Like In your first 90 days, success means helping us establish a repeatable outbound execution cadence. That includes supporting a steady weekly flow of experiments, reliably shipping campaigns, closing the loop on learnings, and ramping toward consistent meeting generation.
Location Remote in the United States. We have a strong preference for candidates based in or near the San Francisco Bay Area.
Compensation Compensation includes base salary plus performance-based variable compensation tied to outcomes.
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What You’ll Do
Build target account and lead lists using tools like Apollo
Support outbound experiments across segments, messaging angles, and GTM hypotheses
Help identify and operationalize signal-based outbound opportunities
Write, refine, and test outbound messaging across email and LinkedIn, often using AI tools to improve speed and quality
Set up and launch campaigns using tools like Instantly
Monitor inboxes and campaign replies, follow up consistently, and respond on behalf of the team when appropriate
Qualify interest, handle straightforward objections, and book meetings with the right people on our team
Track outcomes across experiments and campaigns, surface learnings, and help improve performance over time
Maintain strong hygiene across GTM systems and workflows
Help identify opportunities to automate repetitive work using AI and other tooling as we scale
What We’re Looking For
Early-career candidate, including exceptional new grads
Strong written and verbal communication skills
High attention to detail and strong organizational habits
Comfortable working in a fast-moving startup environment with ambiguity
Interested in outbound, growth, and go-to-market execution
Comfortable learning new tools and systems quickly
Excited to use AI in day-to-day work
Persistent, resourceful, and focused on outcomes
Able to work with meaningful overlap during Pacific Time business hours
Nice to have
Exposure to outbound sales, growth, lead generation, recruiting, or other execution-heavy work
Familiarity with tools such as Apollo, Clay, Instantly, LinkedIn, and CRM systems
Experience writing or refining prospecting copy
Experience tracking performance metrics and learning from experiments
What Success Looks Like In your first 90 days, success means helping us establish a repeatable outbound execution cadence. That includes supporting a steady weekly flow of experiments, reliably shipping campaigns, closing the loop on learnings, and ramping toward consistent meeting generation.
Location Remote in the United States. We have a strong preference for candidates based in or near the San Francisco Bay Area.
Compensation Compensation includes base salary plus performance-based variable compensation tied to outcomes.
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