Paid Media Specialist

Paid Media Specialist

Duration: 6 Month Contract (Possible extension)

Location: 100% Remote (Client located in Oakland, CA)

Job Description

• Partnered with leads to manage a $XM budget across paid channels, acquiring new sellers for the company’s products and global audiences
• Collaborated on strategy, execution, and optimization for campaigns spanning SEM, Paid Social, Affiliate, and additional performance channels
• Contributed to quarterly testing roadmaps and tactical plans to achieve internal KPIs across channels
• Coordinated with internal stakeholders on channel performance, driving alignment on creative, product, landing page tests, and audience strategy
• Oversaw weekly and monthly reporting of campaign metrics, goals, and other KPIs for multiple paid media programs
• Utilized data-driven testing processes to validate hypotheses and recommend performance optimizations, including campaign structure, audience segmentation, creative testing, landing page optimization, and bid management
• Researched industry trends, platform updates, and competitive analysis to inform performance marketing strategy
• Built and enhanced acquisition programs through partnership with Analytics, Data Science, Product, Creative, and partner teams

Skills Requirements

• 3+ years of performance marketing experience managing paid media campaigns with a $XM budget across channels such as Paid Search, Shopping Performance Max, Paid Social, or Affiliate
• Skilled in building strategies and identifying opportunities to scale growth and exceed KPI targets
• Experience managing campaigns across major advertising and partner platforms: strategy, planning, execution, and testing to improve performance marketing metrics
• Familiarity with platforms: Google Ads, Microsoft Ads, Meta, TikTok, affiliate networks, and various campaign management tools (a plus)
• Strong written and verbal communication skills; ability to communicate effectively with leadership and cross-functional partners
• Passion for marketing and ongoing learning in the industry and platform updates
• Relevant platform certifications (a plus)

Education

Technical Degree or related work experience.

You will receive the following benefits

• Medical Insurance & Health Savings Account (HSA)
• 401(k)
• Paid Sick Time Leave
• Pre-tax Commuter Benefit

Motion Recruitment provides IT Staffing Solutions (Contract, Contract-to-Hire, and Direct Hire) in major North American markets. Our unique expertise in today’s highest-demand tech skill sets, paired with our deep networks and knowledge of our local technology markets, results in an exemplary track record with candidates and clients.