Paid Media Specialist

Location: 100% Remote (Client located in Oakland, CA) Job Description Partnered with leads to manage a $XM budget across paid channels, acquiring new sellers for the company’s products and global audiences Collaborated on strategy, execution, and optimization for campaigns spanning SEM, Paid Social, Affiliate, and additional performance channels Contributed to quarterly testing roadmaps and tactical plans to achieve internal KPIs across channels Coordinated with internal stakeholders on channel performance, driving alignment on creative, product, landing page tests, and audience strategy Oversaw weekly and monthly reporting of campaign metrics, goals, and other KPIs for multiple paid media programs Utilized data-driven testing processes to validate hypotheses and recommend performance optimizations, including campaign structure, audience segmentation, creative testing, landing page optimization, and bid management Researched industry trends, platform updates, and competitive analysis to inform performance marketing strategy Built and enhanced acquisition programs through partnership with Analytics, Data Science, Product, Creative, and partner teams Skills Requirements 3+ years of performance marketing experience managing paid media campaigns with a $XM budget across channels such as Paid Search, Shopping Performance Max, Paid Social, or Affiliate Skilled in building strategies and identifying opportunities to scale growth and exceed KPI targets Experience managing campaigns across major advertising and partner platforms: strategy, planning, execution, and testing to improve performance marketing metrics Familiarity with platforms: Google Ads, Microsoft Ads, Meta, TikTok, affiliate networks, and various campaign management tools (a plus) Strong written and verbal communication skills; ability to communicate effectively with leadership and cross-functional partners Passion for marketing and ongoing learning in the industry and platform updates Education Technical Degree or related work experience. You will receive the following benefits Medical Insurance & Health Savings Account (HSA) 401(k) #J-18808-Ljbffr