Website Content Marketing Specialist

Job Title: Website Content Marketing Specialist Client: Medical Device Manufacturing Industry Duration: 1 Year (Possible Extension) Location: Lafayette, CO 80026 Shift: 1st shift, full time,(4 days/wk onsite) Role Overview Acts as a strategic leader in defining and advancing website content strategy for digital experiences. Drives large-scale content transformation across healthcare portfolios, focusing on patient monitoring and airway management. Translates clinical, customer, and business insights into high-impact, SEO-optimized digital content. Influences cross-functional teams (marketing, UX, SEO, tech, clinical, regulatory) to deliver cohesive and high-performing web experiences. Ensures content aligns with brand standards, regulatory requirements, and evolving digital discovery trends (including AI-driven search). Responsibilities Lead large-scale website content transformation initiatives Define and implement content architecture (product solution-based journeys) Develop long-form, evidence-based healthcare content Conduct content gap analysis and recommend improvements Establish content governance and multi-channel content strategy Optimize website content for SEO and AI-driven discovery Collaborate with UX, analytics, and technology teams to enhance user experience Design and test website layouts, navigation, and content structures Influence stakeholders across functions without direct authority Align content with brand voice, editorial standards, and regulatory requirements Support global content strategy including localization and governance Must Have Strong experience in website content strategy (enterprise level) Expertise in healthcare/clinical content in regulated environments Deep understanding of content architecture, UX journeys, and navigation strategy Experience leading complex, large-scale digital/content projects Strong stakeholder management and influencing skills Experience with CMS platforms (Adobe Experience Manager preferred) Strong knowledge of SEO strategy and digital content optimization Ability to work independently with minimal supervision Nice to Have Experience in website migrations or large-scale restructures Understanding of healthcare buyer journeys (HCP, admin, procurement) Experience in regulated environments (claims, compliance, approvals) Knowledge of AI-driven search and content optimization (LLMs, answer engines) Experience in global content governance and localization Ability to build messaging frameworks and unified brand narratives #ZR Marketing, SEO