Marketing Manager

Schomp Automotive Group has been a leader in the automotive industry for over 80+ years, dedicated to providing a world-class retail experience. Known for our innovative "One Price. One Person. One Hour." sales model, we prioritize a customer-first approach in both sales and service. Our success is driven by our people, and we are committed to fostering their growth and offering opportunities for personal and professional development. Building trust with employees, customers, and partners is central to achieving sustainable growth and profitability. Role Description This is an on-site position with short travel distances to our Automotive Retail Locations in Colorado, with the potential for travel to our California and Utah operations. The Marketing Manager will oversee the development and execution of marketing strategies to strengthen the brand presence and drive customer engagement. Key responsibilities include creating and managing digital and traditional marketing campaigns, collaborating with internal teams, analyzing campaign performance metrics, and securing partnerships to enhance outreach. The role requires strong leadership in managing budgets, identifying business opportunities, and driving initiatives that align with company goals. What you will be doing: Develop a 90-day marketing plan to meet each store's sales objectives, including, but not limited to, dealer events, sponsorship activations, inventory management, and strategic budget planning. Foster a meaningful relationship with key stakeholders at each store, ensuring transparent communication, clear expectations, and client satisfaction. Develop deep brand knowledge for each manufacturer under your responsibility, aligning it with Schomp brand standards and manufacturer standards/compliance requirements. Monitor expenses against the budget and provide each store with monthly expense reporting. Obtain intimate knowledge of COOP programs and budgets within each brand and determine what and how it can be used. Maintain a calendar of national and regional sales events, physical events in sales and service. Occasionally, you will be responsible for planning and executing regional or national events. Lead monthly marketing meetings, bringing key insights and strategy plans to the store within our standardized cadence. Utilize HIVE Analytics, a suite of BI dashboards to strategize decision-making and monitor the performance of downstream marketing efforts Qualifications Four-year college degree in Marketing, Advertising, Communications, CIS, or something similar Previous agency experience preferred and exposure to managing multiple priorities/clients or an in-house marketing team that served multiple lines of business, products, or initiatives Strong knowledge of Digital Marketing, Content Marketing, and Social Media Strategy Proven expertise in Marketing Research, Data Analysis, and Market Trends Interpretation Experience in Campaign Development, Branding, and Consumer Engagement Proficiency in Marketing Tools, such as Google Analytics, CRM platforms, and SEO technologies Strong leadership, strategic thinking, and team collaboration skills Excellent project management and organizational capabilities Automotive industry experience is a plus, but not required Ability to work on-site at our DTC office Experience planning and executing events or sponsorship activations is a plus, but not required. Monday.com for project management WordPress powers a number of our sites Google Suite (docs, sheets, drive) Tableau for visualizing data and presenting analytics to others Meta Suite - both paid and organic functions The Clinical Stuff: Must possess and maintain a valid driver's license. Must possess and maintain an acceptable Motor Vehicle Record (MVR). Schomp Automotive Group is an Equal Opportunity Employer. The compensation range represents the low and high end of the compensation range for this position. Actual compensation will vary depending on factors including but not limited to location, experience and performance. The range listed is just one component of the total compensation package for employees. Other rewards may include bonuses, Paid Time Off policy, region- specific benefits. If you are an individual with a disability and need a reasonable accommodation to assist with your application for employment or the recruiting process, please contact us by sending an email to HRTEAM@schomp.com or contact 720-800-6265. #J-18808-Ljbffr