VP Digital Marketing
AC Lion Digital Executive Search, Dallas, TX, United States
Vice President, Digital Marketing
Location:
Dallas, TX (open to relocation)
Our client is seeking a Vice President of Digital Marketing to lead digital demand strategy across a large, multi-location portfolio. This person will drive performance across paid, organic, local, and website channels with a focus on improving ROI, increasing conversions, strengthening owned digital infrastructure, and reducing reliance on third-party lead sources.
Lead digital acquisition strategy across paid search, social, programmatic, local, and organic channels Improve CAC, CPA, conversion rates, and overall marketing efficiency Optimize websites, landing pages, and funnels to drive stronger performance Partner cross-functionally to align enterprise strategy with local execution Support SEO, local search, content strategy, and AI-search readiness
10+ years of digital marketing leadership experience ~ Strong background in B2C performance marketing, demand generation, and digital analytics ~ Experience managing large paid media budgets ~ Proven success improving ROI, CPA, CAC, and conversion performance ~ Deep knowledge of SEO, local search, attribution, and funnel optimization ~ Opportunity to help shape digital transformation at scale
Location:
Dallas, TX (open to relocation)
Our client is seeking a Vice President of Digital Marketing to lead digital demand strategy across a large, multi-location portfolio. This person will drive performance across paid, organic, local, and website channels with a focus on improving ROI, increasing conversions, strengthening owned digital infrastructure, and reducing reliance on third-party lead sources.
Lead digital acquisition strategy across paid search, social, programmatic, local, and organic channels Improve CAC, CPA, conversion rates, and overall marketing efficiency Optimize websites, landing pages, and funnels to drive stronger performance Partner cross-functionally to align enterprise strategy with local execution Support SEO, local search, content strategy, and AI-search readiness
10+ years of digital marketing leadership experience ~ Strong background in B2C performance marketing, demand generation, and digital analytics ~ Experience managing large paid media budgets ~ Proven success improving ROI, CPA, CAC, and conversion performance ~ Deep knowledge of SEO, local search, attribution, and funnel optimization ~ Opportunity to help shape digital transformation at scale