Marketing Manager III

The Fountain Group is currently seeking a Digital Personalization Manager for a prominent client of ours. This position is remote working EST hours. Job Title Digital Personalization Manager Location Remote (EST Hours) Duration 3–6 Month Contract (Potential Extension/Conversion) Pay Rate $65.03 – $93.94/hour (Based on Experience) Role Overview We are seeking an experienced Digital Personalization Manager to lead the strategy, development, and execution of personalization initiatives across digital channels. This role will focus on enhancing customer experience through data-driven personalization, A/B testing, and targeted campaign execution across web and mobile platforms. You will collaborate with cross-functional stakeholders to define requirements, build campaigns, and optimize digital journeys throughout the customer lifecycle. Key Responsibilities Lead the design, development, and execution of digital personalization strategies Translate stakeholder and product requirements into actionable project plans and roadmaps Identify and implement use cases to drive customer engagement and conversion Manage end-to-end campaign execution, including A/B and multivariate testing (MVT) Partner with analytics teams to define tracking, reporting, and performance measurement Collaborate with cross-functional teams to deliver personalization initiatives Provide project updates, manage timelines, and ensure successful delivery Troubleshoot and optimize campaigns to improve performance Must-Have Qualifications 7+ years of progressive experience in digital marketing, including: A/B testing and optimization Campaign management Digital personalization Experience leading teams and building digital campaigns/web strategies Strong stakeholder management experience, including gathering requirements and execution planning Hands‑on experience working with analytics teams to build tracking frameworks Basic Qualifications Bachelor’s Degree OR High School Diploma/GED with 10+ years of digital marketing experience Experience in Banking, Finance, Credit, or other highly regulated industries Experience with marketing technologies such as: Adobe Test & Target Salesforce Marketing Cloud Pega Systems Dynamic Yield Optimizely Preferred Qualifications Background in agency, e‑commerce, or consumer financial services Experience working with Agile methodologies Familiarity with: Content Management Systems (CMS) Machine Learning and Artificial Intelligence (nice to have) Strong project management and communication skills Proven ability to work cross‑functionally in a fast‑paced environment What We’re Looking For Strategic thinker with hands‑on execution capability Strong collaborator who can influence stakeholders across teams Data‑driven mindset with a passion for improving customer experience Ability to manage multiple priorities and adapt to changing business needs #J-18808-Ljbffr