Marketing Operations Specialist - Web and Landing Pages

Employer Industry: Healthcare Services Why Consider this Job Opportunity Salary up to $110,000 annually Generous paid time off and employer-sponsored health, dental, and vision plans with low or no premium $100 monthly mobile or internet stipend Bonus eligibility for all roles, excluding Director and above Opportunity for career advancement and growth within the organization Supportive and collaborative work environment focused on healthcare equality What to Expect (Job Responsibilities) Own the build, maintenance, and QA of all marketing landing pages, ensuring proper ad-to-page connectivity and tracking parameters Design and run structured A/B testing programs, generating new hypotheses from performance data and consumer insights Partner with copy and design colleagues to develop high-performing, compliant pages and test creative Build and maintain reporting dashboards tracking key landing page metrics and present updates to marketing leadership Support general web operations by managing website content and tracking success metrics What is Required (Qualifications) 2+ years in digital marketing, marketing operations, or growth marketing with hands‑on landing page management experience Proven track record running A/B testing programs and using data to drive optimization Technical ability to implement tracking tags, UTM parameters, and configure form‑to‑CRM integrations Attention to detail in a high‑volume, multi‑market environment with compliance requirements Intellectual curiosity and consumer centricity, focusing on user experience How to Stand Out (Preferred Qualifications) UI/UX sensibility Familiarity with SQL or Snowflake HTML/CSS literacy Comfort with Google Analytics (GA4) Experience with CRO tools (Optimizely, VWO, Unbounce) #J-18808-Ljbffr