Marketing Manager - Snailworks

Marketing Manager Reports To: General Manager Location: Remote (Frederick, MD headquarters; periodic on-site) Type: Full-Time The Opportunity SnailWorks is the leading direct mail tracking and analytics platform, serving political campaigns, insurance companies, and direct mail operations nationwide. We were acquired by Beacon Software in 2025 and are entering a growth phase with new investment in go-to-market capabilities. We are hiring a Marketing Manager to own and build our demand generation engine. This is not a maintenance role. You will design, execute, and measure marketing programs across multiple channels, run experiments to find what works, and scale what does. You will be the connective tissue between our sales team, our content advisors, and our customers. What You Will Own Channel Strategy and Experimentation Conferences and Trade Shows: Plan, execute, and measure ROI for industry events. Own booth logistics, staff coordination, speaking opportunity development, and post-event lead follow-up. Paid Search (SEM/PPC): Build and optimize paid search campaigns targeting direct mail operators, political consultants, and insurance marketers. Manage budget allocation and report on cost-per-lead and conversion. Email Marketing: Own the email program end-to-end: newsletters, product announcements, nurture sequences, and re-engagement campaigns. Grow the subscriber base and improve engagement metrics. Direct Mail: Develop direct mail campaigns that showcase our own platform. We should be our own best case study. LinkedIn: Build our company presence and run targeted campaigns reaching decision-makers in our core verticals. Industry Publications: Identify and place content in trade publications and industry outlets. Coordinate contributed articles, sponsored content, and advertising. Content and Thought Leadership Support Webinar planning, promotion, and production Conference presentation materials and talking points Newsletter content and distribution Blog posts and industry commentary Case studies and customer success stories Sales Enablement Develop and maintain sales collateral: one-pagers, pitch decks, competitive battlecards, and product sheets Coordinate marketing and sales efforts to ensure consistent messaging and lead handoff Support the sales team with presentation materials and client-facing documents Digital Presence Manage website content updates and landing pages Maintain and optimize the company's digital footprint across all channels Coordinate with outside marketing agency on creative and technical needs Analytics and Reporting Track and report on campaign performance across all channels with clear ROI metrics Manage the marketing budget, allocating spend based on experiment results and channel performanceBuild dashboards and regular reporting for leadership on lead generation, pipeline contribution, and marketing efficiency What We Are Looking For Required 3-5 years of B2B marketing experience, ideally in SaaS or technology Hands‑on experience running paid search campaigns (Google Ads or similar) Demonstrated ability to manage multi‑channel marketing programs and budgets Strong writing and content development skills Experience with email marketing platforms and marketing automation Analytical mindset: you make decisions with data, not gut feel Self‑starter comfortable working remotely with a small team Willingness to travel periodically for conferences and on‑site collaboration Preferred Experience in the direct mail, printing, or postal industry Familiarity with CRM platforms (Zoho or similar) Trade show and event management experience Experience working with external marketing agencies Why SnailWorks Market leader in a stable, essential industry with strong recurring revenue Backed by Beacon Software with resources and operational support for growth Opportunity to expand proven marketing efforts into new channels and amplify what's already been started Small team where your work is visible and your impact is direct Remote‑friendly with a collaborative, low‑ego culture Compensation & Benefits Base Salary: $80,000 – $90,000 annually, commensurate with experience. Benefits Health Insurance: Group health plan with employer contribution. Medical, dental, and vision coverage available for employees and eligible dependents. Life Insurance: Company‑funded life insurance with the option to purchase additional coverage. Disability Insurance: Short‑term and long‑term disability coverage. 401(k) Retirement Plan: Company matches $0.50 for every $1.00 you contribute, up to 6% of your contribution (capped at 3% of annual earnings). Paid Vacation: 80 hours per year to start, increasing to 104 hours after 3 years and 120 hours after 5 years. Personal Leave: Accrued at 2.15 hours per pay period for exempt employees. Paid Holidays: 7 company holidays including New Year's Day, Presidents' Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas Our Values at Beacon Software Humility: We acknowledge that the path to getting to the right answer involves being wrong along the way. We have strong beliefs which are weakly held. We actively seek new ideas and believe we can learn from anyone at any time. Honesty: We are truth seeking in our approach to business problems. Business is a repeat game and we believe that human relationships generate alpha. We understand that trust is earned over a lifetime and can be lost in an instant. Hunger: We play to win. We hold ourselves to high standards and will not be outworked. We take pride in having a deep sense of responsibility to ourselves, each other, our partners, and our customers. We believe to whom much is given much is expected. Horizon: We seek to build a generational software company. This will take decades. We manage our expectations and those of our partners to take advantage of the 8th wonder of the world - compounding growth. How We Use AI in Our Hiring Process To ensure transparency, we want candidates to know that Beacon Software uses Artificial Intelligence and AI-enabled tools to assist with screening, reviewing, organizing and highlighting profiles and applications that match the key requirements for each role. AI does not make hiring decisions Every application is reviewed by a member of our team, and all decisions throughout the process are made by humans. We use AI to support efficiency and consistency, not to replace human judgment. We are committed to a fair, thoughtful, and equitable experience for every candidate. #J-18808-Ljbffr