Amazon Content Specialist

Amazon Content Specialist Employment Status: Full-Time, Benefits Eligible Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID) Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs) Reports To: Amazon Manager Position Overview Gymreapers is looking for an Amazon Content Specialist to own and scale best-in-class marketplace content across our growing SKU catalog. This role sits at the intersection of creative, conversion, and marketplace strategy, ensuring every product detail page is optimized to win clicks, convert traffic, and dominate category rankings. As SKU count expands and Amazon evolves toward richer content (A+, Premium A+, Brand Story, video), this role will be critical in building a repeatable, high-performance content engine. You will work closely with the Design Director, Amazon Ops Manager, and Growth team to execute content that drives measurable revenue impact. About Gymreapers At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes. We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more. With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building. Core Values Grow or Die Customer Obsession Extreme Ownership Nothing is Given // Everything is Earned Be Humble 1% Better Everyday Live with Integrity Sacrifice Key Responsibilities Amazon Listing Content Ownership Own end-to-end content execution across all Amazon listings: Titles, bullets, descriptions A+ Content (Standard + Premium) Brand Story modules Product videos (PDP + Sponsored Brands Video) Ensure all listings are: Conversion-optimized Keyword-aligned (in partnership with SEO/PPC) On-brand with Gymreapers’ identity A+ & Visual Content Development Build and iterate high-converting A+ templates across categories Brief and collaborate with design team on: Infographics Comparison charts Lifestyle imagery Educational modules Continuously test and refine: Layout structures Messaging hierarchy Feature/benefit framing Amazon Video Strategy Own roadmap for: PDP videos Sponsored Brand Videos Coordinate with creative team on: Hooks and scripts Product demos UGC-style content Optimize for: CTR (click-through rate) Conversion rate Scroll-stopping performance Content Optimization & Testing Run structured testing across listings: Main image variations (in partnership with Creative) A+ module variations Copy positioning (performance vs lifestyle vs authority) Analyze performance metrics: Conversion rate (CVR) Session percentage Revenue per session Feed insights back into: Creative briefs Product positioning Launch strategy New Product Launch Support Lead content execution for all new SKU launches: Listing creation A+ buildout Image/video asset coordination Ensure Day 1 retail readiness: Fully optimized PDP Competitive differentiation clearly communicated Cross-Functional Collaboration Work closely with: Creative Director → Brand alignment, asset quality, storytelling Amazon Ops Manager → Listing setup, keyword strategy, catalog health Growth/PPC team → Conversion insights + ad alignment Act as the bridge between creative and performance Success Metrics (KPIs) Conversion Rate (CVR) lift across catalog Revenue per session improvement A+ adoption rate (% of catalog with premium content) Video adoption rate (% of listings with video) New product launch readiness (100% optimized at launch) Listing content test velocity (experiments per month) Qualifications 2–5+ years in: Amazon content, ecommerce merchandising, or PDP optimization Strong understanding of: Amazon A+ Content & Brand Story Marketplace SEO fundamentals Conversion rate optimization (CRO) Experience working with: Designers and creative teams Product marketing or DTC brands Benefits/Perks: Competitive Pay Company paid holidays Paid Time Off (PTO) Gymreapers on-site gym! Newly renovated HQ! 401(k) with up to a 4% employer match Life Flight Program, Voluntary Employee Assistance Program 50% Employee Discount 100% Employer Paid: Medical, Dental and Vision 100% Employer Paid Short-term and Long-term disability - Life Insurance for both employee and spouse/dependents Health Savings Account (HSA) employee option Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law. #J-18808-Ljbffr