Vice President, Social Media and Audience Expansion

Vice President, Social Media and Audience Expansion

About the Company

Streaming Entertainment Brand.

Industry
Entertainment

Type
Privately Held

About the Role

The Company is in search of a Vice President for Social Media and Audience Expansion. The successful candidate will be responsible for developing and executing the vision and roadmap to enhance the brand's presence and audience engagement across social and digital platforms. This role demands a strategic leader with a growth-oriented mindset, capable of transforming social media into a dynamic engine for discovery, fandom, and business impact. The VP will be the go-to authority on social platforms, driving the development of platform-specific strategies that ensure cultural relevance and maximize reach and engagement. They will also lead initiatives to grow the audience beyond owned channels, establish high-impact partnerships, and integrate social and digital marketing with a focus on innovation and experimentation. Applicants must have a minimum of 10 years' experience in social media, digital marketing, or platform-focused growth roles, preferably within the entertainment, media, or consumer brand sectors. The role requires a hands-on approach, a deep understanding of social platforms, and a proven track record in audience growth and distribution. The ideal candidate will have experience in leading and nurturing high-performing teams, as well as a history of driving cross-functional collaboration. Success in this position is defined by meaningful growth in audience reach and engagement, the effective use of social platforms as a distribution and growth tool, and the establishment of a robust ecosystem of partnerships. The VP will be expected to foster a culture of innovation, accountability, and continuous improvement within the social and digital team.

Travel Percent
Less than 10%

Functions

• Marketing