
Product Marketing Manager (all genders) Permanent employee, Full-time · Hannover
Synaos, New Bremen, OH, United States
Your role
As a dedicated Product Marketing Manager at SYNAOS, you bring structure and clarity to complex technologies. You play a key role in shaping how we position our platform in the market, how we communicate with potential and existing customers, and how our go-to-market teams can operate successfully.
In this key role, you will complement our growing marketing team, which already covers PR, events, digital, and partner marketing. You will work closely with product management, sales, implementation teams, and leadership to translate complex product features into understandable, compelling customer benefits—for a complex buyer journey involving stakeholders from IT and OT.
Your mission
Development and ownership of product positioning and messaging that resonates with diverse target audiences — from shopfloor to IT and OT leadership
Creation of sales and enablement materials such as battle cards, one-pagers, presentations, solution sheets, and internal briefings
Support of go-to-market activities for new features, releases, or products, including messaging, target audience definition, and launch materials
Development of content and campaigns that address the market, build trust, and support the decision‑making process
Conducting and maintaining competitive analyses to enable clear differentiation and sharpen the roadmap or messaging
Close collaboration with product managers, implementation consultants, sales colleagues, and marketing team members
Contribution to thought leadership initiatives, use case stories, and executive content
Continuous refinement of messaging based on market feedback, signals, and performance data
Your profile
3–5+ years of experience in Product Marketing, Content Strategy, or Go-to-Market within a B2B SaaS environment — ideally in logistics, robotics, manufacturing, or industrial software
Ability to translate technical complexity into clear, value-driven communication tailored to different stakeholders
Experience in start-up, scale-up, or matrix‑organized environments with cross‑functional collaboration
Confidence in creating content and materials from concept to execution, combined with a strong strategic sense for narrative and positioning
Familiarity with sales enablement practices and tools (e.g., battle cards, competitive analyses, objection handling, personas)
A structured, proactive, and collaborative working style — someone who wants to shape the role, not just fill it
Native‑level German and very good written and spoken English; French or Spanish are a plus (and may exceptionally substitute for German)
Don’t worry about ticking all the boxes! We appreciate real people, lived experiences, and diverse voices! If you are a driven product marketing professional with a passion for technology, we want to hear from you. Submit your resume outlining your experience and qualifications for this role to start the conversation!
Perks & Benefits
Join our team and just be yourself — we celebrate diversity! Our entrepreneurial culture is driven by a talented and passionate team. We offer full flexibility to fit your needs, whether you prefer working remotely, in the office, or in a hybrid setup. And if you'd like to work from abroad, you can work remotely for up to 180 days. But that’s not all! We also offer a competitive compensation package and 30 paid vacation days so you can recharge. Here’s a summary of the benefits we offer:
Flexible work arrangements (remote, in‑office, or hybrid)
Modern office in the heart of Hanover for hybrid work and quarterly team events in Hannover
A fast‑growing company with a clear mission: to rethink the future of industry
A high level of responsibility and autonomy in a role with direct impact on brand growth and revenue
An experienced, open marketing team that values creativity, precision, and strategic depth
Up to 180 days (6 months) of remote work from abroad
Competitive compensation with additional benefits
30 days (6 weeks) of paid vacation
Modern hardware and software solutions
Corporate benefits: access to exclusive employee discounts and perks from a wide range of partner companies
About our principles
Ambitious, highly promising and always on the move: That is SYNAOS. We are a team of over 95 people from 15 nations. We stick together and all work towards the same goal: to turn an entire industry topsy turvy. Can you identify with our principles?
We go above & beyond for our customers
We always push forward
We make informed decisions
We challenge each other and win together
We seize ownership
We make bold moves
Contact person
SYNAOS GmbH
Liane Hagelganz
nura.abou-taha@synaos.com
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