Marketing Specialist-Commercial Real Estate

Prestigious commercial real estate firm is looking for a Marketing Specialist to join their team. The Marketing Specialist plays a pivotal role in supporting business development and property marketing initiatives within a commercial real estate environment. This strategic marketing role contributes to the creation of compelling materials that win business, elevate property visibility, and drive client engagement.

Responsibilities

Business Development & Pursuit Marketing:

• Support the creation and assembly of proposals, presentations, and customized client communications.
• Collaborate with brokers, internal services and creative teams to craft persuasive content that elevates storytelling and strengthens pursuit strategies.
• Update or adapt team and market-specific capabilities, materials, social media content, and advertisements.

Property Marketing & Campaign Execution:

• Execute marketing campaigns that support property launches, repositioning efforts, and tenant engagement, including brochures, flyers, email campaigns, social media content, event invitations, and web pages.
• Coordinate the development of property-specific campaigns for listings, events, and tenant outreach efforts. Ensure all content reflects consistent design, strategic messaging, and alignment with brand and property goals.

Workflow Management:

• The production and distribution process of marketing collateral.
• Maintain organized systems for project documentation, collateral archives, and marketing assets to support efficiency and reuse.
• Leverage marketing platforms and shared tools to streamline collaboration and ensure on-time project delivery.
• Uphold brand standards by ensuring all marketing materials reflect consistent tone, design, and positioning.
• Support event planning and execution, ensuring brand consistency and alignment with broader marketing strategies.

Qualifications

• Bachelor’s degree and 1–3 years of experience in a marketing, communications, or administrative role.
• Commercial real estate, property management, architecture, or professional services experience is strongly preferred.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Familiarity with CRM systems (e.g., Salesforce, HubSpot, xRM), marketing platforms (Hootsuite, HubSpot, Google Analytics).
• Basic understanding of digital marketing platforms, SEO, Google Analytics, and HTML is a plus.