Workshop Digital is hiring: SEO Manager (Remote) in Chicago

Overview We are looking for 1 remote employee in one of 7 states (CA, TX, VA, NY, IL, CO, NC), or 1 hybrid employee located in Richmond, VA. About Workshop Digital Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive businesses forward. We work as an extension of our client's marketing teams, creating customized digital marketing strategies tailored to their business goals and service offerings. We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. By understanding our client's ideal target audiences and differentiating them from the competition, we ensure their brand stands out and achieves impactful results. Position Summary The SEO Manager position operates at a high degree of autonomy and regularly pushes the team forward: Develop strategies and tactics that support client goals and drive strong organic marketing performance Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracy Implement and test new capabilities to enable client growth In Addition, SEO Managers Aid in the training of new hires on basic and standard concepts relating to SEO and GEO Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency. Provide support for client services deliverables during the sales process for upsells and new business Responsibilities All responsibilities are performed with a high degree of autonomy and occasional supervision from SEO management on higher-complexity issues. Client communication and relationships Develop strong relationships with clients and senior stakeholders Attend and participate in all meetings/calls with clients Communicate effectively with various audiences Create and present insightful, meaningful, and accurate reports and analyses on complex issues Internal communication and relationships Proactively seek and gracefully accept feedback Tactfully share feedback with colleagues Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community Business development Identify new opportunities for clients to meet their business goals Independently identify opportunities for potential case studies and coordinate with marketing for case study development Manage beta tests of new services for client set Support the sales team by assisting with RFPs, presentations, audits, and SOWs Training Regularly identify opportunities to update and expand training content Develop original technical training content with QA Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices Channel management Identify, project, and obtain client buy-in and approval, and regularly hit the KPI targets. Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts. Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T Conduct comprehensive technical, content, and local SEO audits on complex issues Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance. Optimize client websites through conversion rate optimization (CRO) Create and prioritize strategies and supporting tactics that embody clients’ business goals Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs Setup and review Google Analytics (and any other third-party tracking software) Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering. Qualifications 3+ years of demonstrated agency experience with mid-to-enterprise level clients, with respect to: Building strong relationships Identifying, projecting, setting, and hitting client KPI goals Prioritizing workload with minimal support to meet deadlines Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support Presenting data and insights in a way that is logical, clear, and actionable with minimal support Creating effective meeting agendas and leading client meetings with minimal support Delivering core training, as needed Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT). Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting Advanced and courteous written, verbal, and visual communication skills Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets Advanced-level skills with SEMrush or Ahrefs Benefits Competitive salaries 25 days PTO, 5 days STO, 12 Holidays Hybrid workspace for Richmonders (only Mondays are required) 3 months fully paid Parental Leave 8 hours of paid volunteer time per quarter 401k with 3% non-elective contributions A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance Life insurance, short-term, and long-term disability Profit sharing 2x a year company-wide meetup in Richmond, VA Committee Membership (Community, Culture, Health & Wellness) Awards 1x US Search Awards - Best Small PPC Agency 8x Outside Best Places to Work 8x Virginia Business Best Places to Work 3x Search Engine Land Finalist Salary Expected base salary range is $70,000 - $77,000 annually, based on experience Equal Opportunity & Inclusion Statement As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply. #J-18808-Ljbffr In Summary: Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia . The SEO Manager position operates at a high degree of autonomy and regularly pushes the team forward . We are looking for 1 remote employee in one of 7 states (CA, TX, VA, NY, IL, CO, NC), or 1 hybrid employee located in Virginia . En Español: Buscamos 1 empleado remoto en uno de los 7 estados (CA, TX, VA, NY, IL, CO, NC), o un empleado híbrido ubicado en Richmond, VA. Acerca del Taller Digital Workshop Digital es una agencia de marketing digital orientada a resultados situada en Richmonde, Virginia, dedicada a fomentar asociaciones sólidas y duraderas. Priorizamos la transparencia y la colaboración, esforzándonos por ofrecer resultados medibles que impulsen las empresas hacia adelante. Trabajamos como una extensión de los equipos de marketing de nuestros clientes, creando estrategias de mercadeo digital personalizadas adaptadas a sus objetivos comerciales y ofertas de servicios. Somos un equipo dedicado y experimentado de analistas de mercadotecnia digital que trabajan estrechamente con nuestros clientes para proporcionar un profundo conocimiento de su negocio, competidores e industria. Al comprender los públicos objetivo ideales de nuestros clientes y diferenciarlos de la competencia, nos aseguramos de que su marca se destaque y obtenga resultados impactantes. Resumen La posición del gerente de SEO funciona con un alto grado de autonomía y empuja regularmente al equipo: Desarrollar estrategias y tácticas para apoyar las metas del cliente e impulsar un fuerte rendimiento orgánico en el marketing Construir y mantener relaciones sólidas y profundas con los contactos diarios cotidianos y las partes interesadas superiores para garantizar una alta retención y crecimiento de clientes Aprovechar herramientas impulsadas por AI para acelerar datos, auditorías y lograr resultados eficaces mientras se mantiene un alto nivel de precisión Implementar y probar nuevas capacidades para permitir a los clientes Además, los gerentes de SEO ayudan a desarrollar nuevos conocimientos básicos sobre la industria y el desarrollo de estándares de mercadotecnia Ejercionalizar y identificar las mejores oportunidades de comunicación entre los clientes mediante análisis de contenido y búsqueda de contenidos Los principales objetivos de negocio Las prácticas de gestión de los servicios de atención al cliente (SEO) Conformando así como mejorar las perspectivas actuales y actualizaciones técnicas de negocios Oportunidades de trabajo y la administración de los clientes Encuentrañalizaciones y la información y la creación de soluciones de clientes Técnicas de acceso a través de redes sociales Capacidad demostrada para evaluar la producción de IA por "allucinaciones" o inexactitudes, específicamente en lo que respecta a recomendaciones técnicas de SEO y informes de datos Habilidades avanzadas y corteses de comunicación escrita, verbal y visual habilidades de nivel avanzado en Microsoft Office y Google Workspace, particularmente en Excel y Google Sheets Habilidades de alto nivel con SEMrush o Ahrefs herramientas de investigación basadas en LLM (por ejemplo, Perplexity, Gemini, Claude o ChatGPT). No solo desafiamos la discriminación con respecto a la identidad y expresión de género, orientación sexual, identidad racial, identidade religiosa, edad, discapacidad y clase social, sino que también hacemos esfuerzos conscientes para alcanzar e incluir diversidad en el empleo, los proveedores y clientes. Todas las personas autorizadas a trabajar para cualquier empleador en Estados Unidos deben solicitar. #J-18808-Ljbffr