Senior Brand Manager-H

Senior Brand Manager-H

Orange County, CA -HYBRID

Full time

The Senior Brand Manager is the end-to-end business owner responsible for building the brand into a true megabrand across channels through holistic brand management, disciplined P&L leadership, and impactful innovation. This role leads brand strategy and execution across the full marketing mix while driving sustainable, profitable growth for a $116MM brand delivering $40.5MM in gross profit. The Senior Brand Manager will own the P&L, set the long-term brand vision, and translate strategy into action by leading a team of brand managers and cross‑functional partners to deliver the everyday business, fuel close‑in innovation, and strengthen brand equity with consumers and customers.

Megabrand Strategy & Holistic Brand Leadership

• Serve as the general manager of the brand, accountable for long‑term strategy, short‑term execution, and overall brand health.
• Build into a megabrand across channels by delivering a cohesive, consumer‑led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in‑market execution.
• Lead development of the annual and multi‑year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.

P&L Ownership & Business Management

• Own and manage the full P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery.
• Partner closely with Finance to drive rigorous financial planning, monthly/quarterly performance reviews, and corrective action plans.
• Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.

Team Leadership & Capability Building

• Lead, coach, and develop two Brand Managers, providing clear direction, strong prioritization, and opportunities for growth.
• Foster a high‑performance team culture rooted in accountability, collaboration, consumer obsession, and results.
• Set clear objectives, elevate strategic thinking, and ensure strong executional excellence across the team.

Close‑In Innovation & Portfolio Management

• Lead close‑in innovation and renovation to fuel near‑term growth while strengthening brand equity.
• Partner with R&D, Supply Chain, and Operations to bring consumer‑relevant, margin‑accretive innovation to market on time and on budget.
• Drive portfolio optimization, including SKU rationalization and mix management, to improve simplicity and profitability.

Marketing Execution & Integrated Activation

• Oversee development and execution of integrated marketing plans across advertising, media, digital, social, shopper marketing, and customer programs.
• Lead agency partners to deliver creative that strengthens brand distinctiveness and drives performance.
• Ensure flawless execution across retail channels (grocery, mass, club, dollar, and e‑commerce).

Cross‑Functional Leadership & Influence

• Act as the brand’s chief advocate internally, aligning Sales, Supply Chain, Operations, and Trade Marketing around shared priorities.
• Influence without authority and lead complex initiatives through strong communication, data‑driven decision‑making, and collaboration.
• Lead cross-functional team to deliver brand/product line level P&L through gross margin and recommends and executes changes and actions in order to deliver upon expectations.

Supervisory Responsibilities Two direct reports. This position is responsible for leading a cross-functional team that will include consumer insights, R&D, Supply Chain, Operations, Trade Marketing and Finance.

Qualifications :

Capabilities & Skills

• Strong strategic thinker with the ability to translate vision into executable plans
• Excellent financial acumen, including forecasting, pricing, and trade investment management
• Deep understanding of consumer insights, innovation processes, and portfolio management
• Proven leadership, coaching, and influencing skills
• Outstanding analytical, problem‑solving, and communication abilities
• Comfortable operating in a fast‑paced, highly cross‑functional environment

Education and/or Experience:

B.A. / Master's degree (M. B. A.) or an equivalent; and 7-10 years related experience and/or training; or an equivalent combination of education and experience.

Language Skills:

Excellent written and verbal communication skills. Fluency in Spanish is a plus.

Mathematical Skills:

Basic forecasting, costing and P&L skills.

Reasoning Ability:

Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data.