Senior Brand Manager-H
TUEREN, Inc., Orange, CA, United States
Senior Brand Manager-H
Orange County, CA -HYBRID
Full time
The Senior Brand Manager is the end-to-end business owner responsible for building the brand into a true megabrand across channels through holistic brand management, disciplined P&L leadership, and impactful innovation. This role leads brand strategy and execution across the full marketing mix while driving sustainable, profitable growth for a $116MM brand delivering $40.5MM in gross profit. The Senior Brand Manager will own the P&L, set the long-term brand vision, and translate strategy into action by leading a team of brand managers and cross‑functional partners to deliver the everyday business, fuel close‑in innovation, and strengthen brand equity with consumers and customers.
Megabrand Strategy & Holistic Brand Leadership
Serve as the general manager of the brand, accountable for long‑term strategy, short‑term execution, and overall brand health.
Build into a megabrand across channels by delivering a cohesive, consumer‑led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in‑market execution.
Lead development of the annual and multi‑year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.
P&L Ownership & Business Management
Own and manage the full P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery.
Partner closely with Finance to drive rigorous financial planning, monthly/quarterly performance reviews, and corrective action plans.
Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.
Team Leadership & Capability Building
Lead, coach, and develop two Brand Managers, providing clear direction, strong prioritization, and opportunities for growth.
Foster a high‑performance team culture rooted in accountability, collaboration, consumer obsession, and results.
Set clear objectives, elevate strategic thinking, and ensure strong executional excellence across the team.
Close‑In Innovation & Portfolio Management
Lead close‑in innovation and renovation to fuel near‑term growth while strengthening brand equity.
Partner with R&D, Supply Chain, and Operations to bring consumer‑relevant, margin‑accretive innovation to market on time and on budget.
Drive portfolio optimization, including SKU rationalization and mix management, to improve simplicity and profitability.
Marketing Execution & Integrated Activation
Oversee development and execution of integrated marketing plans across advertising, media, digital, social, shopper marketing, and customer programs.
Lead agency partners to deliver creative that strengthens brand distinctiveness and drives performance.
Ensure flawless execution across retail channels (grocery, mass, club, dollar, and e‑commerce).
Cross‑Functional Leadership & Influence
Act as the brand’s chief advocate internally, aligning Sales, Supply Chain, Operations, and Trade Marketing around shared priorities.
Influence without authority and lead complex initiatives through strong communication, data‑driven decision‑making, and collaboration.
Lead cross-functional team to deliver brand/product line level P&L through gross margin and recommends and executes changes and actions in order to deliver upon expectations.
Supervisory Responsibilities
Two direct reports. This position is responsible for leading a cross-functional team that will include consumer insights, R&D, Supply Chain, Operations, Trade Marketing and Finance.
Qualifications : Capabilities & Skills Strong strategic thinker with the ability to translate vision into executable plans Excellent financial acumen, including forecasting, pricing, and trade investment management Deep understanding of consumer insights, innovation processes, and portfolio management Proven leadership, coaching, and influencing skills Outstanding analytical, problem‑solving, and communication abilities Comfortable operating in a fast‑paced, highly cross‑functional environment
Education and/or Experience: B.A. / Master's degree (M. B. A.) or an equivalent; and 7-10 years related experience and/or training; or an equivalent combination of education and experience. Language Skills: Excellent written and verbal communication skills. Fluency in Spanish is a plus. Mathematical Skills: Basic forecasting, costing and P&L skills. Reasoning Ability : Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data.
Two direct reports. This position is responsible for leading a cross-functional team that will include consumer insights, R&D, Supply Chain, Operations, Trade Marketing and Finance.
Qualifications : Capabilities & Skills Strong strategic thinker with the ability to translate vision into executable plans Excellent financial acumen, including forecasting, pricing, and trade investment management Deep understanding of consumer insights, innovation processes, and portfolio management Proven leadership, coaching, and influencing skills Outstanding analytical, problem‑solving, and communication abilities Comfortable operating in a fast‑paced, highly cross‑functional environment
Education and/or Experience: B.A. / Master's degree (M. B. A.) or an equivalent; and 7-10 years related experience and/or training; or an equivalent combination of education and experience. Language Skills: Excellent written and verbal communication skills. Fluency in Spanish is a plus. Mathematical Skills: Basic forecasting, costing and P&L skills. Reasoning Ability : Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data.