Luxury Marketing Specialist
Gilles Rais Fine Homes Team, Fort Lauderdale, FL, United States
About the Role
The Gilles Rais Fine Homes Team is seeking a highly driven and creative Luxury Marketing Specialist to lead and elevate our brand across South Florida’s high-end real estate market. This specialist must have prior experience in the real estate industry. This is not a traditional marketing role. You will be directly involved in the positioning and promotion of some of the area’s most notable properties, working closely with a top-producing team that operates at a high level. We are looking for someone who understands luxury, values precision, and can execute at a fast pace while maintaining exceptional attention to detail. This is an on-site position with strong potential for growth for someone looking to build and advance their career in marketing within a high-performance environment.
Key Responsibilities
Brand & Campaign Strategy
- Maintain and elevate a consistent luxury brand presence across all platforms
- Develop and execute multi-channel campaigns across digital, print, email, and social
- Position listings and the team to effectively reach high-net-worth audiences
- Ensure all marketing aligns with brand standards, tone, and visual identity
Content & Listing Marketing
- Coordinate property photography, videography, and digital assets (including 3D tours)
- Create high-quality marketing materials including brochures, presentations, and digital campaigns
- Manage and execute social media strategy with consistent, on-brand content
- Write and refine listing copy, email campaigns, and marketing narratives
- Support website content updates and optimize property and blog content for SEO to improve visibility and organic reach
Digital Marketing & Advertising
- Plan and manage paid advertising campaigns (Google, Meta, and other platforms)
- Implement advanced strategies including retargeting, geo-targeting, and audience segmentation
- Optimize campaigns based on performance and engagement data
Events & Partnerships
- Plan and execute luxury open houses, broker events, and client experiences
- Coordinate with vendors, caterers, and strategic partners
- Identify and develop co-marketing opportunities with aligned luxury brands
Analytics & Performance
- Track campaign performance and provide clear reporting on results
- Monitor ROI and continuously refine strategy based on data
- Stay ahead of trends and introduce new marketing opportunities
- Prepare and deliver monthly marketing updates for clients, highlighting exposure, engagement, and overall performance of their properties
Team Collaboration
- Manage relationships with marketing vendors and ensure quality execution
- Support listing launches, presentations, and ongoing campaigns
- Assist in maintaining marketing systems, calendars, and workflows
Qualifications
- 2–5+ years of experience in marketing in the real estate industry. Luxury real estate/real estate sales preferred.
- Bachelor's Degree not required but preferred
- Strong understanding of branding, design, and digital marketing
- Experience with platforms such as Adobe Suite, Canva, Mailchimp, Google Ads and CapCut
- Proven ability to manage multiple projects in a fast-paced environment
- Strong writing, communication, and organizational skills
- A portfolio that demonstrates high-level visual and campaign execution
- Familiarity with AI tools (such as ChatGPT, image/video tools, and automation platforms) and an understanding of how to apply them effectively in a marketing environment
What Sets This Role Apart
- Direct exposure to South Florida’s luxury real estate market
- Opportunity to work on high-value listings and brand-building initiatives
- A fast-moving, high-performance team environment
- Ability to take ownership of marketing strategy and execution
Who This Is For
Someone who:
- Has a strong eye for detail and design
- Takes pride in producing polished, high-end work
- Is proactive, resourceful, and solution-oriented
- Wants to grow within a high-performance real estate environment
Location
Coldwell Banker Realty - Fort Lauderdale Las Olas (in-person)
Apply
Please submit your resume along with a portfolio or examples of previous work.