Luxury Marketing Specialist
Gilles Rais Fine Homes Team, Fort Lauderdale, FL, United States
About the job
About the Role
The Gilles Rais Fine Homes Team is seeking a highly driven and creative Luxury Marketing Specialist to lead and elevate our brand across South Florida’s high-end real estate market. This specialist must have prior experience in the real estate industry. This is not a traditional marketing role. You will be directly involved in the positioning and promotion of some of the area’s most notable properties, working closely with a top-producing team that operates at a high level. We are looking for someone who understands luxury, values precision, and can execute at a fast pace while maintaining exceptional attention to detail. This is an on-site position with strong potential for growth for someone looking to build and advance their career in marketing within a high-performance environment.
Key Responsibilities Brand & Campaign Strategy
Maintain and elevate a consistent luxury brand presence across all platforms
Develop and execute multi-channel campaigns across digital, print, email, and social
Position listings and the team to effectively reach high-net-worth audiences
Ensure all marketing aligns with brand standards, tone, and visual identity
Content & Listing Marketing
Coordinate property photography, videography, and digital assets (including 3D tours)
Create high-quality marketing materials including brochures, presentations, and digital campaigns
Manage and execute social media strategy with consistent, on-brand content
Write and refine listing copy, email campaigns, and marketing narratives
Support website content updates and optimize property and blog content for SEO to improve visibility and organic reach
Digital Marketing & Advertising
Plan and manage paid advertising campaigns (Google, Meta, and other platforms)
Implement advanced strategies including retargeting, geo-targeting, and audience segmentation
Optimize campaigns based on performance and engagement data
Events & Partnerships
Plan and execute luxury open houses, broker events, and client experiences
Coordinate with vendors, caterers, and strategic partners
Identify and develop co-marketing opportunities with aligned luxury brands
Analytics & Performance
Track campaign performance and provide clear reporting on results
Monitor ROI and continuously refine strategy based on data
Stay ahead of trends and introduce new marketing opportunities
Prepare and deliver monthly marketing updates for clients, highlighting exposure, engagement, and overall performance of their properties
Team Collaboration
Manage relationships with marketing vendors and ensure quality execution
Support listing launches, presentations, and ongoing campaigns
Assist in maintaining marketing systems, calendars, and workflows
Qualifications
2–5+ years of experience in marketing in the real estate industry. Luxury real estate/real estate sales preferred.
Bachelor's Degree not required but preferred
Strong understanding of branding, design, and digital marketing
Experience with platforms such as Adobe Suite, Canva, Mailchimp, Google Ads and CapCut
Proven ability to manage multiple projects in a fast-paced environment
Strong writing, communication, and organizational skills
A portfolio that demonstrates high-level visual and campaign execution
Familiarity with AI tools (such as ChatGPT, image/video tools, and automation platforms) and an understanding of how to apply them effectively in a marketing environment
What Sets This Role Apart
Direct exposure to South Florida’s luxury real estate market
Opportunity to work on high-value listings and brand-building initiatives
A fast-moving, high-performance team environment
Ability to take ownership of marketing strategy and execution
Who This Is For Someone who:
Has a strong eye for detail and design
Takes pride in producing polished, high-end work
Is proactive, resourceful, and solution-oriented
Wants to grow within a high-performance real estate environment
Location Coldwell Banker Realty - Fort Lauderdale Las Olas (in-person)
Apply Please submit your resume along with a portfolio or examples of previous work.
#J-18808-Ljbffr
Key Responsibilities Brand & Campaign Strategy
Maintain and elevate a consistent luxury brand presence across all platforms
Develop and execute multi-channel campaigns across digital, print, email, and social
Position listings and the team to effectively reach high-net-worth audiences
Ensure all marketing aligns with brand standards, tone, and visual identity
Content & Listing Marketing
Coordinate property photography, videography, and digital assets (including 3D tours)
Create high-quality marketing materials including brochures, presentations, and digital campaigns
Manage and execute social media strategy with consistent, on-brand content
Write and refine listing copy, email campaigns, and marketing narratives
Support website content updates and optimize property and blog content for SEO to improve visibility and organic reach
Digital Marketing & Advertising
Plan and manage paid advertising campaigns (Google, Meta, and other platforms)
Implement advanced strategies including retargeting, geo-targeting, and audience segmentation
Optimize campaigns based on performance and engagement data
Events & Partnerships
Plan and execute luxury open houses, broker events, and client experiences
Coordinate with vendors, caterers, and strategic partners
Identify and develop co-marketing opportunities with aligned luxury brands
Analytics & Performance
Track campaign performance and provide clear reporting on results
Monitor ROI and continuously refine strategy based on data
Stay ahead of trends and introduce new marketing opportunities
Prepare and deliver monthly marketing updates for clients, highlighting exposure, engagement, and overall performance of their properties
Team Collaboration
Manage relationships with marketing vendors and ensure quality execution
Support listing launches, presentations, and ongoing campaigns
Assist in maintaining marketing systems, calendars, and workflows
Qualifications
2–5+ years of experience in marketing in the real estate industry. Luxury real estate/real estate sales preferred.
Bachelor's Degree not required but preferred
Strong understanding of branding, design, and digital marketing
Experience with platforms such as Adobe Suite, Canva, Mailchimp, Google Ads and CapCut
Proven ability to manage multiple projects in a fast-paced environment
Strong writing, communication, and organizational skills
A portfolio that demonstrates high-level visual and campaign execution
Familiarity with AI tools (such as ChatGPT, image/video tools, and automation platforms) and an understanding of how to apply them effectively in a marketing environment
What Sets This Role Apart
Direct exposure to South Florida’s luxury real estate market
Opportunity to work on high-value listings and brand-building initiatives
A fast-moving, high-performance team environment
Ability to take ownership of marketing strategy and execution
Who This Is For Someone who:
Has a strong eye for detail and design
Takes pride in producing polished, high-end work
Is proactive, resourceful, and solution-oriented
Wants to grow within a high-performance real estate environment
Location Coldwell Banker Realty - Fort Lauderdale Las Olas (in-person)
Apply Please submit your resume along with a portfolio or examples of previous work.
#J-18808-Ljbffr