Senior Product Marketing Manager

Overview About Spark Advisors We're building healthcare tech for a system that desperately needs it. Independent Medicare advisors play a crucial role in guiding seniors through complexity and helping them find the right coverage for their needs. Spark is fixing that by combining AI, an industry-leading CRM, and client services to transform how 10,000+ brokers acquire, enroll, and support clients in their local communities. We offer remote work, sabbaticals, company retreats, and other generous benefits that earned us recognition as one of Inc. Magazine’s Best Workplaces of 2025. Healthcare is overdue for innovation. Let’s redefine what its future looks like — together. Summary Spark is the only platform purpose-built for independent Medicare brokers and agencies, giving 10,000+ brokers everything they need to run and grow a modern Medicare business. What You’ll Do Positioning, Messaging & Narrative Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies Develop and maintain differentiated positioning for Spark's products and capabilities Build and evolve buyer personas grounded in ongoing market research and customer conversations Maintain competitive intelligence and communicate findings across the organization Product Launch Management Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement Own cross-functional launch readiness across product, design, DG, sales, and customer success Define and track success metrics tied to awareness, adoption, and sales impact Go-to-Market Strategy Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight Build the strategic POV on where Spark plays and how we win in each segment Technology Leadership & Content Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist Partner with demand gen and content marketing to extend reach and drive awareness Leverage AI tools to accelerate research, content creation, and synthesis Customer Marketing & Lifecycle Build on Spark's existing foundation to develop lifecycle programs that drive product adoption and broker engagement Design communications that help brokers and agencies get more value from Spark's platform and capabilities Partner with customer success and product to identify adoption gaps and address them through marketing programs Sales & Growth Enablement Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, objection handling guides Partner with sales on messaging strategy for new agency segments and product offerings Run enablement trainings and ensure field teams can confidently represent Spark's value proposition What We’re Looking For 5–8+ years of product marketing experience in B2B technology — you've been in the seat long enough to own something real Proven track record of owning GTM strategy and launch execution for a net-new product, product tier, or customer segment Strong positioning and messaging skills, with work samples you're proud of and a clear point of view on what makes great PMM craft Experience building sales enablement programs and the collateral that helps field teams win deals Demonstrated ability to learn quickly and adapt to new industries, products, and personas Highly curious by nature: you ask a lot of questions, do your own research, and think things through before acting True cross-functional ownership — you've driven projects across product, sales, and marketing and held accountability for outcomes Strong IC writing and content creation skills — you can produce polished assets, not just briefs Proficient with AI tools to accelerate your work Comfortable operating in a build environment with limited historical infrastructure Nice To Haves Experience in health tech, insurance tech, or a similarly complex or regulated industry Customer marketing or lifecycle marketing experience Familiarity with channel or partner-led GTM motions Experience at a high-growth startup where you've had to build from scratch #J-18808-Ljbffr