Senior Product Marketing Manager

Summary Spark is the only platform purpose‑built for independent Medicare brokers and agencies, giving 10,000+ brokers everything they need to run and grow a modern Medicare business. This is a foundational PMM hire with real scope. You’ll own the full product marketing function—shaping how Spark is positioned in the market, leading go‑to‑market strategy for new products and segments, building the content and programs that establish Spark as a technology leader, and partnering with sales and customer success to drive broker adoption and growth. This is a build role, meaning you’ll set the foundation, not inherit it. You’ll sit at the intersection of product, sales, and marketing, translating complex Medicare platform capabilities into clear narratives resonating with independent Medicare brokers and agencies. You’ll be both a strategist and an executor, owning the content and collateral while partnering closely with demand generation, sales, and customer success. You’ll report to Spark’s VP of Marketing. What You’ll Do Own Spark’s core platform narrative and messaging framework across Medicare brokers and agencies Develop and maintain differentiated positioning for Spark’s products and capabilities Build and evolve buyer personas grounded in ongoing market research and customer conversations Maintain competitive intelligence and communicate findings across the organization Lead end‑to‑end GTM execution for product and feature launches: strategy, launch readiness, and post‑launch measurement Define and track success metrics tied to awareness, adoption, and sales impact Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight Build the strategic POV on where Spark plays and how we win in each segment Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space Produce thought leadership, product‑focused content, and adoption‑driving materials as both creator and strategist Partner with demand generation and content marketing to extend reach and drive awareness Leverage AI tools to accelerate research, content creation, and synthesis Develop lifecycle programs that drive product adoption and broker engagement Design communications that help brokers and agencies get more value from Spark’s platform and capabilities Partner with customer success and product to identify adoption gaps and address them through marketing programs Own the broker acquisition narrative and toolkit that supports it: pitch decks, battlecards, one‑pagers, objection‑handling guides Partner with sales on messaging strategy for new agency segments and product offerings Run enablement trainings and ensure field teams can confidently represent Spark’s value proposition What We’re Looking For 5–8+ years of product marketing experience in B2B technology, with demonstrated ownership of a real product or program Proven track record of owning GTM strategy and launch execution for a net‑new product, product tier, or customer segment Strong positioning and messaging skills, with work samples and a clear point of view on what makes great PMM craft Experience building sales enablement programs and collateral that help field teams win deals Demonstrated ability to learn quickly and adapt to new industries, products, and personas Highly curious by nature: ask many questions, research independently, and think through before acting True cross‑functional ownership—driven projects across product, sales, and marketing with accountability for outcomes Strong IC writing and content creation skills—produce polished assets, not just briefs Proficiency with AI tools to accelerate your work Comfortable operating in a build environment with limited historical infrastructure Nice To Haves Experience in health tech, insurance tech, or a similarly complex or regulated industry Customer marketing or lifecycle marketing experience Familiarity with channel or partner‑led GTM motions Experience at a high‑growth startup where you've had to build from scratch #J-18808-Ljbffr