Senior Product Marketing Manager
Stryker Corporation, Albany, NY, United States
Summary
Spark is the only platform purpose‑built for independent Medicare brokers and agencies, giving 10,000+ brokers everything they need to run and grow a modern Medicare business.
This is a foundational PMM hire with real scope. You’ll own the full product marketing function—shaping how Spark is positioned in the market, leading go‑to‑market strategy for new products and segments, building the content and programs that establish Spark as a technology leader, and partnering with sales and customer success to drive broker adoption and growth. This is a build role, meaning you’ll set the foundation, not inherit it.
You’ll sit at the intersection of product, sales, and marketing, translating complex Medicare platform capabilities into clear narratives resonating with independent Medicare brokers and agencies. You’ll be both a strategist and an executor, owning the content and collateral while partnering closely with demand generation, sales, and customer success. You’ll report to Spark’s VP of Marketing.
What You’ll Do
Own Spark’s core platform narrative and messaging framework across Medicare brokers and agencies
Develop and maintain differentiated positioning for Spark’s products and capabilities
Build and evolve buyer personas grounded in ongoing market research and customer conversations
Maintain competitive intelligence and communicate findings across the organization
Lead end‑to‑end GTM execution for product and feature launches: strategy, launch readiness, and post‑launch measurement
Define and track success metrics tied to awareness, adoption, and sales impact
Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments
Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight
Build the strategic POV on where Spark plays and how we win in each segment
Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space
Produce thought leadership, product‑focused content, and adoption‑driving materials as both creator and strategist
Partner with demand generation and content marketing to extend reach and drive awareness
Leverage AI tools to accelerate research, content creation, and synthesis
Develop lifecycle programs that drive product adoption and broker engagement
Design communications that help brokers and agencies get more value from Spark’s platform and capabilities
Partner with customer success and product to identify adoption gaps and address them through marketing programs
Own the broker acquisition narrative and toolkit that supports it: pitch decks, battlecards, one‑pagers, objection‑handling guides
Partner with sales on messaging strategy for new agency segments and product offerings
Run enablement trainings and ensure field teams can confidently represent Spark’s value proposition
What We’re Looking For
5–8+ years of product marketing experience in B2B technology, with demonstrated ownership of a real product or program
Proven track record of owning GTM strategy and launch execution for a net‑new product, product tier, or customer segment
Strong positioning and messaging skills, with work samples and a clear point of view on what makes great PMM craft
Experience building sales enablement programs and collateral that help field teams win deals
Demonstrated ability to learn quickly and adapt to new industries, products, and personas
Highly curious by nature: ask many questions, research independently, and think through before acting
True cross‑functional ownership—driven projects across product, sales, and marketing with accountability for outcomes
Strong IC writing and content creation skills—produce polished assets, not just briefs
Proficiency with AI tools to accelerate your work
Comfortable operating in a build environment with limited historical infrastructure
Nice To Haves
Experience in health tech, insurance tech, or a similarly complex or regulated industry
Customer marketing or lifecycle marketing experience
Familiarity with channel or partner‑led GTM motions
Experience at a high‑growth startup where you've had to build from scratch
#J-18808-Ljbffr
This is a foundational PMM hire with real scope. You’ll own the full product marketing function—shaping how Spark is positioned in the market, leading go‑to‑market strategy for new products and segments, building the content and programs that establish Spark as a technology leader, and partnering with sales and customer success to drive broker adoption and growth. This is a build role, meaning you’ll set the foundation, not inherit it.
You’ll sit at the intersection of product, sales, and marketing, translating complex Medicare platform capabilities into clear narratives resonating with independent Medicare brokers and agencies. You’ll be both a strategist and an executor, owning the content and collateral while partnering closely with demand generation, sales, and customer success. You’ll report to Spark’s VP of Marketing.
What You’ll Do
Own Spark’s core platform narrative and messaging framework across Medicare brokers and agencies
Develop and maintain differentiated positioning for Spark’s products and capabilities
Build and evolve buyer personas grounded in ongoing market research and customer conversations
Maintain competitive intelligence and communicate findings across the organization
Lead end‑to‑end GTM execution for product and feature launches: strategy, launch readiness, and post‑launch measurement
Define and track success metrics tied to awareness, adoption, and sales impact
Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments
Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight
Build the strategic POV on where Spark plays and how we win in each segment
Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space
Produce thought leadership, product‑focused content, and adoption‑driving materials as both creator and strategist
Partner with demand generation and content marketing to extend reach and drive awareness
Leverage AI tools to accelerate research, content creation, and synthesis
Develop lifecycle programs that drive product adoption and broker engagement
Design communications that help brokers and agencies get more value from Spark’s platform and capabilities
Partner with customer success and product to identify adoption gaps and address them through marketing programs
Own the broker acquisition narrative and toolkit that supports it: pitch decks, battlecards, one‑pagers, objection‑handling guides
Partner with sales on messaging strategy for new agency segments and product offerings
Run enablement trainings and ensure field teams can confidently represent Spark’s value proposition
What We’re Looking For
5–8+ years of product marketing experience in B2B technology, with demonstrated ownership of a real product or program
Proven track record of owning GTM strategy and launch execution for a net‑new product, product tier, or customer segment
Strong positioning and messaging skills, with work samples and a clear point of view on what makes great PMM craft
Experience building sales enablement programs and collateral that help field teams win deals
Demonstrated ability to learn quickly and adapt to new industries, products, and personas
Highly curious by nature: ask many questions, research independently, and think through before acting
True cross‑functional ownership—driven projects across product, sales, and marketing with accountability for outcomes
Strong IC writing and content creation skills—produce polished assets, not just briefs
Proficiency with AI tools to accelerate your work
Comfortable operating in a build environment with limited historical infrastructure
Nice To Haves
Experience in health tech, insurance tech, or a similarly complex or regulated industry
Customer marketing or lifecycle marketing experience
Familiarity with channel or partner‑led GTM motions
Experience at a high‑growth startup where you've had to build from scratch
#J-18808-Ljbffr