VP of Marketing

Vice President of Marketing East Windsor, NJ (Hybrid) Our client, a fast-growing consumer brand, is seeking a dynamic and strategic Vice President of Marketing to lead and scale their marketing function. This role is ideal for a hands‑on leader coming from a big box retail environment who has successfully built and executed high‑impact marketing strategies across multiple channels. About the Role The VP of Marketing will be responsible for driving brand growth, customer acquisition, and revenue through a mix of strategic leadership and hands‑on execution. This individual will play a key role in shaping the brand’s voice, optimizing performance marketing efforts, and leading creative direction across all channels—while also building and developing a high‑performing marketing team from the ground up or through periods of growth. Key Responsibilities Develop and execute a comprehensive marketing strategy to drive brand awareness and revenue growth Lead performance marketing initiatives across paid media channels, ensuring strong ROI and scalability Leverage social media, PR, and influencer marketing to expand reach and engagement Oversee creative strategy and execution, ensuring high‑quality, high‑performing content Evaluate and optimize agency partnerships and external vendors Analyze campaign performance and marketing data to drive continuous improvement Collaborate cross‑functionally with sales, product, and leadership teams to align marketing efforts with business objectives Build, scale, and mentor a high‑performing marketing team Ideal Candidate Profile 8–15+ years of progressive marketing experience, with a balance of strategy and hands‑on execution Required: Experience within a big box retail environment Proven success scaling a consumer brand across DTC, Amazon, and/or retail channels Demonstrated experience building and developing marketing teams , including hiring, structuring, and mentoring talent Deep expertise in performance marketing and paid media Strong understanding of content strategy and creative development, with the ability to guide and improve output Experience managing and optimizing agencies and external partners Highly analytical, results‑driven, and comfortable in a fast‑paced, “builder” environment Experience working with channel or distributor-driven B2B models is a plus Why This Opportunity? Opportunity to make a significant impact in a high‑growth environment High‑visibility role working closely with executive leadership Blend of strategic ownership and hands‑on execution If you are qualified for the VP of Marketing role and would like to learn more, please - APPLY NOW! #J-18808-Ljbffr