Head of Amazon / eCommerce (On-Site)
BPI - Bayco Products, Inc., Wylie, TX, United States
About the Role:
BPI is seeking a senior-level
Head of Amazon / eCommerce
to lead and scale our Amazon business across Seller Central and Vendor Central. This is a high-impact, on-site Director level role with full ownership of channel performance, combining strategic vision with hands-on execution.
We are looking for a candidate with
extensive Amazon management experience
and a
strong marketing-led growth mindset , capable of driving revenue through best-in-class content, advertising, and brand positioning while maintaining operational excellence.
What You’ll Own: Amazon Channel Leadership Full P&L ownership of Amazon Seller Central and Vendor Central business Define and execute a scalable, marketing-driven eCommerce growth strategy Act as the internal subject matter expert and leader for all Amazon initiatives Marketing & Revenue Growth (Primary Focus) Lead full-funnel Amazon marketing strategy across SEO, paid media, and conversion optimization Own and optimize Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display) Continuously test and optimize content, creatives, and keyword strategies to improve performance and accelerate growth Brand & Content Excellence Oversee all product listing optimization including titles, bullets, A+ Content, and backend attributes Own Amazon Brand Store strategy, design, and ongoing optimization Ensure a premium, conversion-focused customer experience across all product detail pages Catalog & Account Health Management Resolve suppressed listings, compliance issues, and catalog inconsistencies Maintain strong account health and ensure adherence to Amazon policies and best practices Manage catalog structure, variations, and data accuracy at scale Inventory & Operational Oversight Lead inventory planning, forecasting, and replenishment strategies Partner cross-functionally with operations to maintain optimal in-stock rates Oversee FBA and Vendor workflows to ensure operational efficiency Transparency Program Ownership Manage Amazon Transparency labeling program across applicable SKUs Ensure compliance, implementation, and issue resolution Data-Driven Performance Management Own reporting and analysis across key KPIs: revenue, conversion, traffic, TACoS/ACoS, and profitability Translate data into actionable insights and strategic recommendations Regularly present performance updates and growth plans to leadership
What We’re Looking For: 7+ years of deep, hands-on Amazon experience
(Seller Central + Vendor Central required) Proven success managing and scaling Amazon businesses with
strong marketing and revenue growth results Advanced expertise in Amazon SEO, advertising strategy, and conversion rate optimization Strong understanding of Amazon’s ecosystem including Brand Registry, A+ Content, and Transparency Experience owning or influencing P&L and making data-driven business decisions Highly analytical with strong Excel/reporting capabilities High proficiency with desktop publishing tools: Adobe Photoshop, InDesign, and Illustrator preferred. Entrepreneurial, self-directed leader working in partnership with Marketing team Excellent problem-solving skills and ability to make decisions to drive brand awareness
Why Join Nightstick: High-visibility Director role with direct impact on company growth Full ownership of Amazon channel strategy and execution Opportunity to build and scale a best-in-class Amazon eCommerce function and expanding across other platforms over time
Work Environment: Full-time,
on-site role
based in Wylie, TX Collaborative environment working closely with leadership, marketing team, and operations reporting directly to CEO
Success in This Role: Strong, sustained revenue growth driven by marketing and content optimization Best-in-class advertising performance with efficient ROI Highly optimized, conversion-focused listings and Brand Store Clean, compliant catalog with minimal disruptions Reliable inventory management supporting consistent sales growth
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization. A portfolio of past work is expected.
About Bayco Products, Inc. (BPI): Since 1984, Bayco Products Inc. has manufactured a vast array of portable lighting products and has been the preferred choice of professionals worldwide. The Nightstick and Bayco brands are globally recognized for being high-performance, high-quality, and providing the highest value across virtually every industry.
Headquartered in Wylie, TX, our 110,000 square foot facility is the international headquarters for R&D, engineering, marketing, sales, and distribution. BPI is ISO 9001 certified along with its factories both in the US and abroad. To learn more about our company visit www.nightstick.com.
Head of Amazon / eCommerce
to lead and scale our Amazon business across Seller Central and Vendor Central. This is a high-impact, on-site Director level role with full ownership of channel performance, combining strategic vision with hands-on execution.
We are looking for a candidate with
extensive Amazon management experience
and a
strong marketing-led growth mindset , capable of driving revenue through best-in-class content, advertising, and brand positioning while maintaining operational excellence.
What You’ll Own: Amazon Channel Leadership Full P&L ownership of Amazon Seller Central and Vendor Central business Define and execute a scalable, marketing-driven eCommerce growth strategy Act as the internal subject matter expert and leader for all Amazon initiatives Marketing & Revenue Growth (Primary Focus) Lead full-funnel Amazon marketing strategy across SEO, paid media, and conversion optimization Own and optimize Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display) Continuously test and optimize content, creatives, and keyword strategies to improve performance and accelerate growth Brand & Content Excellence Oversee all product listing optimization including titles, bullets, A+ Content, and backend attributes Own Amazon Brand Store strategy, design, and ongoing optimization Ensure a premium, conversion-focused customer experience across all product detail pages Catalog & Account Health Management Resolve suppressed listings, compliance issues, and catalog inconsistencies Maintain strong account health and ensure adherence to Amazon policies and best practices Manage catalog structure, variations, and data accuracy at scale Inventory & Operational Oversight Lead inventory planning, forecasting, and replenishment strategies Partner cross-functionally with operations to maintain optimal in-stock rates Oversee FBA and Vendor workflows to ensure operational efficiency Transparency Program Ownership Manage Amazon Transparency labeling program across applicable SKUs Ensure compliance, implementation, and issue resolution Data-Driven Performance Management Own reporting and analysis across key KPIs: revenue, conversion, traffic, TACoS/ACoS, and profitability Translate data into actionable insights and strategic recommendations Regularly present performance updates and growth plans to leadership
What We’re Looking For: 7+ years of deep, hands-on Amazon experience
(Seller Central + Vendor Central required) Proven success managing and scaling Amazon businesses with
strong marketing and revenue growth results Advanced expertise in Amazon SEO, advertising strategy, and conversion rate optimization Strong understanding of Amazon’s ecosystem including Brand Registry, A+ Content, and Transparency Experience owning or influencing P&L and making data-driven business decisions Highly analytical with strong Excel/reporting capabilities High proficiency with desktop publishing tools: Adobe Photoshop, InDesign, and Illustrator preferred. Entrepreneurial, self-directed leader working in partnership with Marketing team Excellent problem-solving skills and ability to make decisions to drive brand awareness
Why Join Nightstick: High-visibility Director role with direct impact on company growth Full ownership of Amazon channel strategy and execution Opportunity to build and scale a best-in-class Amazon eCommerce function and expanding across other platforms over time
Work Environment: Full-time,
on-site role
based in Wylie, TX Collaborative environment working closely with leadership, marketing team, and operations reporting directly to CEO
Success in This Role: Strong, sustained revenue growth driven by marketing and content optimization Best-in-class advertising performance with efficient ROI Highly optimized, conversion-focused listings and Brand Store Clean, compliant catalog with minimal disruptions Reliable inventory management supporting consistent sales growth
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization. A portfolio of past work is expected.
About Bayco Products, Inc. (BPI): Since 1984, Bayco Products Inc. has manufactured a vast array of portable lighting products and has been the preferred choice of professionals worldwide. The Nightstick and Bayco brands are globally recognized for being high-performance, high-quality, and providing the highest value across virtually every industry.
Headquartered in Wylie, TX, our 110,000 square foot facility is the international headquarters for R&D, engineering, marketing, sales, and distribution. BPI is ISO 9001 certified along with its factories both in the US and abroad. To learn more about our company visit www.nightstick.com.