Senior Therapeutic Area Marketer
Genentech, South San Francisco, CA, United States
Overview
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This position is integral to successfully delivering the Therapeutic Area (TA) Marketing Vision. This individual will lead portfolio strategy and tactical planning, to drive effective prioritization, co-positioning, and resource optimization across brands and customer segments. This individual will lead omnichannel strategy, digital optimization and performance marketing initiatives, to enhance execution, ROI and innovation across the portfolio. This individual will serve as the Marketing lead for CMG, Global and Ophthalmology-specific initiatives, to elevate coordination, capabilities and impact across the enterprise.
Key Job Responsibilities Strategy
Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
Collaborates with all Customer Marketers to translate brand strategy to customer strategies
Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
Helps define the customer journey, identifying key stages, segments, behaviors, opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
Drives key ongoing TA activities, including forecasting, and competitive preparation
Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
Execution
Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
Contributes to initiatives that have broader organizational impact across the Marketing Function and advancing progress towards our CMG outcomes
Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)
People
Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy
Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools
Demonstrates Proficiency within the following Key Competencies
TA Marketers are expected to consistently perform at a proficient level. Proficient means leveraging competencies across the business in a consistent, integrated way.
Customer Understanding
Competitive Value Creation
Strategy Development
Integrated Campaign Development
Content Development & Approval
Execution Readiness
Delivery & Optimization Across Channels
Measurement & Iteration
Project & Vendor Management
Minimum Candidate Qualifications & Experience
Bachelor's degree
Two years of marketing experience or one year of marketing experience and an MBA
5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered
Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; have experiences measuring success using metrics and applying data to nuance future actions
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent
Additional Desired Candidate Qualifications & Experience
MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts
Location
This position is based in South San Francisco, CA and offers a hybrid schedule working on campus 3 days per week.
Relocation assistance is not available for this posting.
Roche Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what’s best for them
Follow the science: I seek answers through experiments, data and debate, and act on facts
Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
Think long term: I choose actions today that benefit future generations
Compensation and Benefits The expected salary range for this position based on the primary location in California is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form.
#J-18808-Ljbffr
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This position is integral to successfully delivering the Therapeutic Area (TA) Marketing Vision. This individual will lead portfolio strategy and tactical planning, to drive effective prioritization, co-positioning, and resource optimization across brands and customer segments. This individual will lead omnichannel strategy, digital optimization and performance marketing initiatives, to enhance execution, ROI and innovation across the portfolio. This individual will serve as the Marketing lead for CMG, Global and Ophthalmology-specific initiatives, to elevate coordination, capabilities and impact across the enterprise.
Key Job Responsibilities Strategy
Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
Collaborates with all Customer Marketers to translate brand strategy to customer strategies
Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
Helps define the customer journey, identifying key stages, segments, behaviors, opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
Drives key ongoing TA activities, including forecasting, and competitive preparation
Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
Execution
Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
Contributes to initiatives that have broader organizational impact across the Marketing Function and advancing progress towards our CMG outcomes
Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)
People
Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy
Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools
Demonstrates Proficiency within the following Key Competencies
TA Marketers are expected to consistently perform at a proficient level. Proficient means leveraging competencies across the business in a consistent, integrated way.
Customer Understanding
Competitive Value Creation
Strategy Development
Integrated Campaign Development
Content Development & Approval
Execution Readiness
Delivery & Optimization Across Channels
Measurement & Iteration
Project & Vendor Management
Minimum Candidate Qualifications & Experience
Bachelor's degree
Two years of marketing experience or one year of marketing experience and an MBA
5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered
Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; have experiences measuring success using metrics and applying data to nuance future actions
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent
Additional Desired Candidate Qualifications & Experience
MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts
Location
This position is based in South San Francisco, CA and offers a hybrid schedule working on campus 3 days per week.
Relocation assistance is not available for this posting.
Roche Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what’s best for them
Follow the science: I seek answers through experiments, data and debate, and act on facts
Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
Think long term: I choose actions today that benefit future generations
Compensation and Benefits The expected salary range for this position based on the primary location in California is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form.
#J-18808-Ljbffr