Marketing Automation & Operations Specialist
BD, San Diego, CA, United States
Overview
Join the Waters Biosciences team to play a key role in enabling impactful marketing campaigns and customer engagement. This position focuses on supporting marketing initiatives through Marketo and enabling its connections to Salesforce and other digital marketing tools. Location
Hybrid role based out of San Diego office 4 days a week. Responsibilities
Marketing Automation & Campaign Execution
Ensure email campaigns, nurture programs, and lead scoring models run smoothly. Identify, track and implement new ideas to improve workflow and platform efficiency. Responsible for the daily technical operations of Marketo, proactively monitoring system health and swiftly resolving any issues. Provide support for email and digital campaigns in Marketo and connected platforms. Support and follow established governance frameworks to ensure operational scalability and regulatory compliance, while learning best practices across the marketing technology stack. Provide support for tactical execution of campaigns as needed. Technology & Integration
Support integration efforts across Marketo and related systems (e.g., Salesforce, social and event platforms and other lead capture applications). Support interoperability across the Martech stack and enable dynamic, personalized campaigns that drive measurable impact. Cross-Functional Collaboration
Collaborate with the Marketing Managers to support marketing campaigns and lead generation activities. Serve as a liaison between technical, operational, and marketing teams to ensure seamless execution. Support downstream marketing activities as needed, including assistance with email campaigns, webinars, events, promotional programs and collateral production. Qualifications
3–5 years experience in marketing preferred; with 2 years experience in marketing automation platforms (Marketo experience preferred; certification a plus). Familiarity with marketing automation, lead lifecycle management, and campaign operations. Strong QA and troubleshooting skills. Experience with Salesforce (SFDC), and other martech applications (e.g., iCapture, Captello, CVENT, etc) preferred. Familiarity with data privacy regulations and governance practices (GDPR, CANSPAM, etc). Excellent communication skills and the ability to work in a matrixed organization. Ability to execute tactically in a fast-paced environment. Bachelor’s degree in marketing, communications, computer science or other related fields required. Salary Range Information
$87,500.00 - $144,400.00 USD Annual Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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Join the Waters Biosciences team to play a key role in enabling impactful marketing campaigns and customer engagement. This position focuses on supporting marketing initiatives through Marketo and enabling its connections to Salesforce and other digital marketing tools. Location
Hybrid role based out of San Diego office 4 days a week. Responsibilities
Marketing Automation & Campaign Execution
Ensure email campaigns, nurture programs, and lead scoring models run smoothly. Identify, track and implement new ideas to improve workflow and platform efficiency. Responsible for the daily technical operations of Marketo, proactively monitoring system health and swiftly resolving any issues. Provide support for email and digital campaigns in Marketo and connected platforms. Support and follow established governance frameworks to ensure operational scalability and regulatory compliance, while learning best practices across the marketing technology stack. Provide support for tactical execution of campaigns as needed. Technology & Integration
Support integration efforts across Marketo and related systems (e.g., Salesforce, social and event platforms and other lead capture applications). Support interoperability across the Martech stack and enable dynamic, personalized campaigns that drive measurable impact. Cross-Functional Collaboration
Collaborate with the Marketing Managers to support marketing campaigns and lead generation activities. Serve as a liaison between technical, operational, and marketing teams to ensure seamless execution. Support downstream marketing activities as needed, including assistance with email campaigns, webinars, events, promotional programs and collateral production. Qualifications
3–5 years experience in marketing preferred; with 2 years experience in marketing automation platforms (Marketo experience preferred; certification a plus). Familiarity with marketing automation, lead lifecycle management, and campaign operations. Strong QA and troubleshooting skills. Experience with Salesforce (SFDC), and other martech applications (e.g., iCapture, Captello, CVENT, etc) preferred. Familiarity with data privacy regulations and governance practices (GDPR, CANSPAM, etc). Excellent communication skills and the ability to work in a matrixed organization. Ability to execute tactically in a fast-paced environment. Bachelor’s degree in marketing, communications, computer science or other related fields required. Salary Range Information
$87,500.00 - $144,400.00 USD Annual Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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