Fractional Director of Social & Paid Media

Key Responsibilities

Team Leadership & Management

Manage and provide direction to AMP’s social media and influencer team

Set weekly priorities, workflows, and deliverables

Ensure quality control across all social and influencer outputs

Act as escalation point for team and client issues

Paid Social (Meta) Oversight

Oversee planning, execution, and optimization of Meta boosting campaigns

Ensure budget allocation aligns with client objectives

Monitor performance metrics (CPM, CPC, engagement, conversions)

Provide strategic recommendations to improve ROI and efficiency

Influencer Program Management

Help oversee influencer campaign planning and execution

Help guide creator selection, partnerships, and negotiations

Ensure deliverables meet brand standards and timelines

Help optimize influencer strategy based on performance data

Client Strategy & Communication

Serve as senior social media lead for key client accounts

Participate in client calls and presentations as needed

Translate client goals into actionable social strategies

Provide reporting insights and strategic recommendations

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