Fractional Director of Social & Paid Media

Key Responsibilities Team Leadership & Management Manage and provide direction to AMP’s social media and influencer team Set weekly priorities, workflows, and deliverables Ensure quality control across all social and influencer outputs Act as escalation point for team and client issues Paid Social (Meta) Oversight Oversee planning, execution, and optimization of Meta boosting campaigns Ensure budget allocation aligns with client objectives Monitor performance metrics (CPM, CPC, engagement, conversions) Provide strategic recommendations to improve ROI and efficiency Influencer Program Management Help oversee influencer campaign planning and execution Help guide creator selection, partnerships, and negotiations Ensure deliverables meet brand standards and timelines Help optimize influencer strategy based on performance data Client Strategy & Communication Serve as senior social media lead for key client accounts Participate in client calls and presentations as needed Translate client goals into actionable social strategies Provide reporting insights and strategic recommendations #J-18808-Ljbffr