Field Marketing Manager
Exponential, California, MO, United States
Location: Remote or Hybrid (Travel Required)
Department: Marketing & Growth
Why Exponential Exponential is a fast-growing Healthcare B2B SaaS company redefining how post-acute and skilled nursing facilities grow census and revenue. Our AI-powered admissions platform, Triage, analyzes complex hospital records in real time, helping operators accept the right patients faster, reduce delays, and improve financial outcomes.
We are building a platform that defines the post-acute care category, supported by strong industry partnerships and rapid market traction.
The Role We are hiring a
revenue-driven Field Marketing Manager
who operates at the intersection of
events, growth, and pipeline generation .
This is not an event coordinator role.
You will own a field marketing strategy end-to-end—from conference selection and execution to HubSpot infrastructure and revenue attribution. Every initiative you run should map directly to the pipeline and measurable business impact.
You will also serve as a
public-facing representative of Exponential , engaging healthcare operators, executives, and partners at live events. Your presence should reinforce trust, clarity, and category leadership.
Travel is required for key industry conferences, trade shows, and strategic activations.
Key Responsibilities Field Marketing & Conference Strategy
Own conference strategy, selection, budgeting, and execution
Design high-impact booth experiences and attendee engagement strategies
Lead vendors, logistics, timelines, and on-site execution
Represent Exponential in live environments with confidence and credibility
Align every event with target accounts, pipeline goals, and revenue outcomes
Growth, HubSpot & Campaign Execution
Own HubSpot architecture for field marketing, including workflows, automation, lead scoring, routing, and attribution
Ensure clean CRM hygiene and accurate tracking from first touch to closed-won revenue
Translate event engagement into multi-channel follow-up across email, paid, and outbound
Build integrated campaigns that extend beyond the conference floor
Partner closely with Sales on account-based and territory-driven initiatives
Track and report on pipeline influenced, revenue generated, CPL, and ROI
Deliver clear post-event insights and optimization strategies
Qualifications
4+ years in field marketing, demand generation, or growth marketing
Proven track record of owning pipeline or revenue impact, not just execution
Strong ability to operate both strategically and tactically
Experience engaging customers or prospects in live, high-stakes environments
Background in healthcare or healthcare SaaS is a plus
Comfortable in a fast-paced, high-ownership startup environment
Strong communication and executive presence
What Success Looks Like
Conferences consistently generate qualified pipeline and revenue
HubSpot systems are clean, automated, and revenue-aligned
Every activation has clear attribution and measurable ROI
Strong alignment between Marketing and Sales
Exponential shows up at events as a category leader, not a vendor
Why Join Exponential
Competitive base salary + commission
Equity in a high-growth startup
Direct access to experienced founders and GTM leadership
Remote-first flexibility
The opportunity to meaningfully improve healthcare operations and patient flow
If this role sounds like a fit, reach out directly at jasmine@exponentialplatform.com
#J-18808-Ljbffr
Department: Marketing & Growth
Why Exponential Exponential is a fast-growing Healthcare B2B SaaS company redefining how post-acute and skilled nursing facilities grow census and revenue. Our AI-powered admissions platform, Triage, analyzes complex hospital records in real time, helping operators accept the right patients faster, reduce delays, and improve financial outcomes.
We are building a platform that defines the post-acute care category, supported by strong industry partnerships and rapid market traction.
The Role We are hiring a
revenue-driven Field Marketing Manager
who operates at the intersection of
events, growth, and pipeline generation .
This is not an event coordinator role.
You will own a field marketing strategy end-to-end—from conference selection and execution to HubSpot infrastructure and revenue attribution. Every initiative you run should map directly to the pipeline and measurable business impact.
You will also serve as a
public-facing representative of Exponential , engaging healthcare operators, executives, and partners at live events. Your presence should reinforce trust, clarity, and category leadership.
Travel is required for key industry conferences, trade shows, and strategic activations.
Key Responsibilities Field Marketing & Conference Strategy
Own conference strategy, selection, budgeting, and execution
Design high-impact booth experiences and attendee engagement strategies
Lead vendors, logistics, timelines, and on-site execution
Represent Exponential in live environments with confidence and credibility
Align every event with target accounts, pipeline goals, and revenue outcomes
Growth, HubSpot & Campaign Execution
Own HubSpot architecture for field marketing, including workflows, automation, lead scoring, routing, and attribution
Ensure clean CRM hygiene and accurate tracking from first touch to closed-won revenue
Translate event engagement into multi-channel follow-up across email, paid, and outbound
Build integrated campaigns that extend beyond the conference floor
Partner closely with Sales on account-based and territory-driven initiatives
Track and report on pipeline influenced, revenue generated, CPL, and ROI
Deliver clear post-event insights and optimization strategies
Qualifications
4+ years in field marketing, demand generation, or growth marketing
Proven track record of owning pipeline or revenue impact, not just execution
Strong ability to operate both strategically and tactically
Experience engaging customers or prospects in live, high-stakes environments
Background in healthcare or healthcare SaaS is a plus
Comfortable in a fast-paced, high-ownership startup environment
Strong communication and executive presence
What Success Looks Like
Conferences consistently generate qualified pipeline and revenue
HubSpot systems are clean, automated, and revenue-aligned
Every activation has clear attribution and measurable ROI
Strong alignment between Marketing and Sales
Exponential shows up at events as a category leader, not a vendor
Why Join Exponential
Competitive base salary + commission
Equity in a high-growth startup
Direct access to experienced founders and GTM leadership
Remote-first flexibility
The opportunity to meaningfully improve healthcare operations and patient flow
If this role sounds like a fit, reach out directly at jasmine@exponentialplatform.com
#J-18808-Ljbffr