Market Research Analyst (Media, Advertising)

Role Research Analyst/ Sales Insight Analyst/ Media Research Analyst/ Project Coordinator Location NYC NY 10014 Engagement Onsite role Interview Video Contract Contract to hire role Pay rate 36/hr on W2 Max Manager Notes What they will do daily: Help sales teams win clients using data-backed insights Pull data from tools like Nielsen, MRI-Simmons, Comscore Create custom research reports for client pitches Track which insights actually helped generate revenue Analyze advertising trends, top spenders, and audience behavior Build reports + presentations for marketing and sales teams This is a “Media Research + Ad Sales Analytics” role (not pure data science, not pure marketing). Must Have Core Experience 2+ years in: Media Research / Ad Sales Analytics / Audience Insights Experience supporting: Ad Sales OR Media Planning teams Must have hands-on experience with at least 2–3 of these: MRI-Simmons (mandatory / highly preferred) Nielsen (NPower / Streaming Ratings) Comscore VMX iSpot MediaRadar Functional Skills Custom research for client presentations Audience insights & segmentation Marketplace / competitive analysis Building recurring reports (weekly/monthly) Translating data → sales story Soft Skills Ability to work with sales teams Strong storytelling with data Fast turnaround on requests Red Flags Pure data analysts (SQL/Python heavy but no media tools) Pure marketing/content profiles No exposure to ad sales or media measurement No Nielsen / MRI / Comscore exposure Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position Media as a must-buy, and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across Media and the video landscape in support of advertising and media measurement initiatives. Skills Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations. Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar Track all research requests and match to sales revenue on a weekly basis. Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot. Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales Produce and maintain recurring reports including Media Viewer profiles, Category analyses for industry verticals, quarterly Media Subs by DMA, and monthly Media reach as measured by Nielsen and Comscore. Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore. #J-18808-Ljbffr