Head of Marketing, Demand Generation and Brand Strategy

Head of Marketing, Demand Generation and Brand Strategy

About the Company

Prominent provider of top-notch services

Industry
Consumer Services

Type
Privately Held

About the Role

The Company is seeking a Head of Marketing with a strong B2B background to join their team. The successful candidate will be a strategic leader with a proven track record in developing and executing marketing strategies, driving demand generation, and building brand awareness. This role requires a hands-on approach to content, campaign, website, and lead management, as well as the ability to lead and mentor a marketing team. Key responsibilities include aligning marketing strategies with business goals, overseeing the marketing budget, and leading demand generation initiatives. The Head of Marketing will also be responsible for managing modern tech stacks, including automation, analytics, and AI tools, and ensuring the consistency and quality of the brand across all channels and materials. Applicants for the Head of Marketing position at the company should have at least 10 years of B2B marketing experience, with a minimum of 5 years in a leadership role. Deep expertise in modern marketing technologies and a strong understanding of paid, owned, and earned media channels are essential. The ideal candidate will have a background in services-based or consultative sales and experience in the meetings, events, and destination management spaces. A hands-on approach, strong business acumen, and the ability to measure ROI and channel performance are also required. The role demands a highly collaborative individual who can work closely with sales and executive leadership to support revenue, pipeline, and go-to-market alignment.

Hiring Manager Title
CEO

Travel Percent
Less than 10%

Functions

• Marketing