The Restaurant Zone is hiring: Director of Brand Marketing & Sales in Washington

We are seeking a senior leader to own brand strategy, marketing execution, and event-driven revenue growth across a multi-concept hospitality business.

This role is responsible for connecting brand → demand → booked business, ensuring every marketing initiative translates into measurable revenue through catering, events, and in-restaurant traffic.

This is a hands-on leadership role—you will operate at both the strategic and execution level.

What You’ll Own

• Lead brand strategy across multiple concepts (voice, identity, campaigns, PR, social, web)
• Drive catering and event sales performance, supporting pipeline development and conversion
• Oversee digital marketing strategy (SEO/SEM, paid media, email, social) tied to revenue
• Build and manage event sales systems and CRM processes (Tripleseat or similar preferred)
• Partner with operations to ensure brand consistency and guest experience alignment
• Lead cross-functional teams across marketing, creative, and catering/events
• Manage budgets, track KPIs, and optimize performance based on data

Required Qualifications

• 7–10+ years of leadership experience in hospitality, catering, events, or multi-unit restaurant environments
• Proven track record of driving revenue through marketing and sales strategy (must be able to speak to results)
• Experience owning or directly influencing event/catering sales pipeline and bookings
• Strong understanding of guest experience and hospitality operations
• Hands-on experience with digital marketing (SEO/SEM, paid media, social, email)
• Experience with CRM or event sales platforms (Tripleseat or similar strongly preferred)
• Ability to lead cross-functional teams and operate at a senior leadership level

Preferred

• Experience in multi-concept restaurant or hospitality groups
• Background in catering, events, or venue-driven businesses
• Experience building or scaling brand across multiple locations

Why This Role

You’ll have direct ownership over both brand and revenue, with the ability to shape how a hospitality business grows across multiple concepts and markets.