Freelance Social Copywriter

Overview Title: Freelance Social Copywriter Industry: Marketing / Advertising Location: Addison, TX Duration: 10/12/27 Responsibilities Develop original social-first ideas and write copy for global organic and paid social media, including content designed for use by the sales force. Partner closely with Social Art Directors and Video Art Directors to concept and execute social content that is culturally relevant, platform-appropriate and aligned to global strategy. Translate global brand strategy, campaign objectives and product stories into clear, compelling social narratives and executions. Write a wide range of social deliverables, including captions, headlines, hooks, CTAs, overlays, scripts and short-form storytelling. Ensure copy aligns with global brand voice and messaging frameworks. Requirements Strong command of English grammar and social-first writing, with the ability to adapt tone and messaging for different products, initiatives, platforms and audiences. Demonstrated understanding of global social platforms, trends, formats and best practices. Ability to determine the most effective language to drive engagement and action across social channels and markets. Conceptual thinker with the ability to ideate in close partnership with visual creatives. Organized, detail-oriented and able to adapt quickly to new tools, processes and priorities. Skills social media copywriting brand strategy creative concepts engagement storytelling social culture cross-functional collaboration presentation skills global trends Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius. #J-18808-Ljbffr