Copywriter

Freelance Copywriter (CRM & Digital Marketing) We are seeking a creative, detail-oriented Freelance Copywriter to support our marketing team with CRM and digital marketing assets. This role is ideal for a writer who understands brand voice, customer engagement, and conversion-driven messaging within retail, beauty, lifestyle, or consumer packaged goods. You will help craft compelling copy across email, SMS, digital marketing campaigns, and promotional assets , ensuring every message reflects our brand voice while driving customer engagement and sales. Job Responsibilities Write and edit CRM communications , including: SMS messages Loyalty and promotional messaging Paid social ads Website banners and landing pages Product launch messaging Promotional campaigns Translate marketing briefs into clear, engaging, and conversion-focused copy Maintain consistent brand voice and tone across all channels Collaborate with marketing, creative, and merchandising teams to support campaign launches and product storytelling Revise copy based on stakeholder feedback and performance insights Manage multiple projects and deadlines in a fast-paced retail marketing environment Job Qualifications 2+ years of copywriting experience , preferably in retail, beauty, wellness, lifestyle, or CPG Experience writing CRM marketing copy (email + SMS) Strong understanding of digital marketing and customer engagement Ability to adapt tone across promotional, product, and brand storytelling Excellent editing and proofreading skills Comfortable working from creative briefs and marketing calendars Highly organized and able to manage multiple deliverables each week How to Apply Email your resume to haylee.ayers@buffcitysoap.com Posted By Haylee Ayers About Buff City Soap® Founded in Memphis, Tennessee and headquartered in Dallas, Texas, Buff City Soap® is on a mission to make life smell wonderful with plant-based soaps, bath, body, laundry and many other products for every room in your home. The brand specializes in high-quality products handmade daily in stores by dedicated Soap Makers, crafted with nourishing, plant-based ingredients and free from harsh chemicals. Buff City Soap® is known for its national top selling scent, Narcissist, and its unique custom scent making experience, Buff By You™. The brand currently operates in over 200 locations nationwide, bringing simple ingredients and an engaging retail experience to communities through its network of franchise operators. Follow Buff City Soap on Instagram, Facebook, and TikTok for updates and inspiration. Plant-based and handmade daily so you can smell wonderful. URL http://www.buffcitysoap.com #J-18808-Ljbffr