Copywriter

Freelance Copywriter (CRM & Digital Marketing)
We are seeking a

creative, detail-oriented Freelance Copywriter

to support our marketing team with CRM and digital marketing assets. This role is ideal for a writer who understands

brand voice, customer engagement, and conversion-driven messaging

within retail, beauty, lifestyle, or consumer packaged goods.
You will help craft compelling copy across

email, SMS, digital marketing campaigns, and promotional assets , ensuring every message reflects our brand voice while driving customer engagement and sales.
Job Responsibilities

Write and edit

CRM communications , including:
SMS messages
Loyalty and promotional messaging
Paid social ads
Website banners and landing pages
Product launch messaging
Promotional campaigns
Translate marketing briefs into

clear, engaging, and conversion-focused copy
Maintain

consistent brand voice and tone

across all channels
Collaborate with marketing, creative, and merchandising teams to support

campaign launches and product storytelling
Revise copy based on stakeholder feedback and performance insights
Manage multiple projects and deadlines in a

fast-paced retail marketing environment
Job Qualifications

2+ years of

copywriting experience , preferably in retail, beauty, wellness, lifestyle, or CPG
Experience writing

CRM marketing copy (email + SMS)
Strong understanding of

digital marketing and customer engagement
Ability to adapt tone across

promotional, product, and brand storytelling
Excellent editing and proofreading skills
Comfortable working from

creative briefs and marketing calendars
Highly organized and able to manage

multiple deliverables each week
How to Apply

Email your resume to haylee.ayers@buffcitysoap.com
Posted By

Haylee Ayers
About Buff City Soap® Founded in Memphis, Tennessee and headquartered in Dallas, Texas, Buff City Soap® is on a mission to make life smell wonderful with plant-based soaps, bath, body, laundry and many other products for every room in your home. The brand specializes in high-quality products handmade daily in stores by dedicated Soap Makers, crafted with nourishing, plant-based ingredients and free from harsh chemicals. Buff City Soap® is known for its national top selling scent, Narcissist, and its unique custom scent making experience, Buff By You™. The brand currently operates in over 200 locations nationwide, bringing simple ingredients and an engaging retail experience to communities through its network of franchise operators. Follow Buff City Soap on Instagram, Facebook, and TikTok for updates and inspiration. Plant-based and handmade daily so you can smell wonderful.
URL
http://www.buffcitysoap.com

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