Senior Retention Specialist
Dog Friendly Co., Staten Island, NY, United States
Dog Friendly Co. is building the world’s leading dog lifestyle brand. Our mission is to elevate life with your dog across activewear, sleep, supplements, and everyday essentials.
We are hiring a highly analytical and execution-focused Senior Retention Specialist to own and scale customer lifetime value. Your work will directly influence repeat revenue, subscription growth, and long-term profitability.
You will work closely with our email marketing manager, growth team, and product team to turn data into retention strategy and execution across the full customer lifecycle.
Role Overview Your responsibility is to increase LTV by improving repeat purchase rate, time to second order, and long-term customer retention.
You will analyse customer behaviour, identify retention gaps, and implement strategies across post-purchase experience, CRM, product education, and subscription.
You own retention performance end-to-end, from diagnosis to execution.
Core Responsibilities
Own and improve key retention metrics including repeat purchase rate, time to second order, and 90/180-day LTV
Analyse customer cohorts by product, country, and acquisition channel to identify growth opportunities
Develop and execute retention strategies that drive measurable increases in repeat revenue
Post-Purchase & Customer Journey
Design and optimise post-purchase journeys across email, SMS, on‑site, and other touchpoints
Improve customer education, onboarding, and cross‑sell timing to increase repeat purchases
Deeply analyse retention data to identify drop‑offs, churn points, and high‑value segments
Track and interpret LTV across time windows (30 / 60 / 90 / 180 days)
Use data to inform decisions, prioritise initiatives, and measure impact
Subscription & Churn Management
Lead retention strategy for upcoming supplement subscription products
Define reorder timing, subscription flows, and lifecycle communication
Identify churn signals and implement strategies to reduce churn without over‑reliance on discounts
Work with the email marketing manager to execute retention campaigns and flows
Ensure all lifecycle communication aligns with retention goals, not just campaign performance
Test and iterate on retention initiatives across channels (email, SMS, on‑site, etc.)
Cross-Functional Collaboration
Work with product, CX, and growth teams to improve the full customer experience
Influence product positioning, education, and offers based on retention insights
Align retention strategy with acquisition to improve customer quality and LTV
Requirements
Proven experience improving retention, repeat purchase rate, and LTV in an e‑commerce or DTC business
Strong analytical skills with experience working with cohort data and customer behaviour
Experience with subscription or consumable products and churn management
Deep understanding of post‑purchase journeys and lifecycle marketing
Ability to translate data into clear strategy and execute against it
Hands‑on mindset with ability to operate independently in a lean team
You are a fit if
You think in cohorts, not campaigns
You care about LTV, not just channel performance
You take ownership of outcomes, not just tasks
You balance strategy with hands‑on execution
You move fast, test constantly, and iterate based on results
About Dog Friendly Co. Dog Friendly Co. is building a global category‑defining brand for dogs, designed to elevate life with your dog across movement, sleep, and long‑term health.
This role is for someone who wants to own retention as a core growth lever and have direct impact on company performance and scale.
The Setup
Fully remote
Direct collaboration with leadership team
Opportunity to build and lead a best‑in‑class retention function
How to apply: Email your CV and a short cover letter to luka@dogfriendlyco.com
Applications without both will not be considered.
#J-18808-Ljbffr
We are hiring a highly analytical and execution-focused Senior Retention Specialist to own and scale customer lifetime value. Your work will directly influence repeat revenue, subscription growth, and long-term profitability.
You will work closely with our email marketing manager, growth team, and product team to turn data into retention strategy and execution across the full customer lifecycle.
Role Overview Your responsibility is to increase LTV by improving repeat purchase rate, time to second order, and long-term customer retention.
You will analyse customer behaviour, identify retention gaps, and implement strategies across post-purchase experience, CRM, product education, and subscription.
You own retention performance end-to-end, from diagnosis to execution.
Core Responsibilities
Own and improve key retention metrics including repeat purchase rate, time to second order, and 90/180-day LTV
Analyse customer cohorts by product, country, and acquisition channel to identify growth opportunities
Develop and execute retention strategies that drive measurable increases in repeat revenue
Post-Purchase & Customer Journey
Design and optimise post-purchase journeys across email, SMS, on‑site, and other touchpoints
Improve customer education, onboarding, and cross‑sell timing to increase repeat purchases
Deeply analyse retention data to identify drop‑offs, churn points, and high‑value segments
Track and interpret LTV across time windows (30 / 60 / 90 / 180 days)
Use data to inform decisions, prioritise initiatives, and measure impact
Subscription & Churn Management
Lead retention strategy for upcoming supplement subscription products
Define reorder timing, subscription flows, and lifecycle communication
Identify churn signals and implement strategies to reduce churn without over‑reliance on discounts
Work with the email marketing manager to execute retention campaigns and flows
Ensure all lifecycle communication aligns with retention goals, not just campaign performance
Test and iterate on retention initiatives across channels (email, SMS, on‑site, etc.)
Cross-Functional Collaboration
Work with product, CX, and growth teams to improve the full customer experience
Influence product positioning, education, and offers based on retention insights
Align retention strategy with acquisition to improve customer quality and LTV
Requirements
Proven experience improving retention, repeat purchase rate, and LTV in an e‑commerce or DTC business
Strong analytical skills with experience working with cohort data and customer behaviour
Experience with subscription or consumable products and churn management
Deep understanding of post‑purchase journeys and lifecycle marketing
Ability to translate data into clear strategy and execute against it
Hands‑on mindset with ability to operate independently in a lean team
You are a fit if
You think in cohorts, not campaigns
You care about LTV, not just channel performance
You take ownership of outcomes, not just tasks
You balance strategy with hands‑on execution
You move fast, test constantly, and iterate based on results
About Dog Friendly Co. Dog Friendly Co. is building a global category‑defining brand for dogs, designed to elevate life with your dog across movement, sleep, and long‑term health.
This role is for someone who wants to own retention as a core growth lever and have direct impact on company performance and scale.
The Setup
Fully remote
Direct collaboration with leadership team
Opportunity to build and lead a best‑in‑class retention function
How to apply: Email your CV and a short cover letter to luka@dogfriendlyco.com
Applications without both will not be considered.
#J-18808-Ljbffr