Growth Marketing Specialist
The Mullings Group, New York, NY, United States
Overview
Partner with VP of Sales and Strategic Growth to develop and execute integrated marketing campaigns to generate awareness and qualified leads within target healthcare and medical device markets
Create compelling content including case studies, white papers, blog posts, email campaigns, presentations, and sales collateral that articulates GMLx’s value proposition
Manage and optimize digital marketing channels including website, SEO/SEM, social media (LinkedIn, industry forums), and email marketing platforms
Coordinate trade show presence including booth design, promotional materials, event coordination, pre-show marketing, and post-show follow-up
Conduct competitive analysis and market research to identify positioning opportunities and emerging trends in healthcare logistics
Coordinate customer success stories, testimonials, and reference program activities
Implement and manage lead generation campaigns, tracking metrics and optimizing conversion rates
Maintain CRM data integrity and generate regular reports on inbound leads
Support RFP/RFI responses with compelling written content and visual presentations
Brand Management & Communications
Ensure brand consistency across all marketing materials, digital properties, and customer touchpoints
Manage relationships with external vendors including graphic designers, web developers, and marketing agencies
Coordinate public relations activities including press releases, industry awards, and thought leadership opportunities
Monitor and respond to online reviews, social media engagement, and industry forum discussions
Manage brand reputation across digital channels and proactively engage with industry conversations
Track marketing performance metrics and provide regular reporting to leadership team
As GMLx continues to scale, this role will evolve to support new markets, service lines, and strategic initiatives
Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or related field
3-6 years of B2B marketing experience, preferably in logistics, supply chain, healthcare, or medical device industries
Demonstrated proficiency in digital marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager) is preferred
Excellent written and verbal communication skills with ability to translate technical concepts into compelling marketing messages
Strong project management skills with ability to manage multiple initiatives simultaneously and meet deadlines
Proficiency in Microsoft Office Suite; experience with Adobe Creative Suite or Canva
Self-starter with entrepreneurial spirit who thrives in a fast-paced, growth-oriented environment
Experience marketing to medical device manufacturers, pharmaceutical companies, healthcare organizations or logistics service providers is a plus
Background in content marketing, demand generation, or marketing automation is a plus
Experience with trade show planning execution in healthcare or logistics industries is preferred
Understanding of supply chain, warehousing, and distribution operations is a plus
Professional certifications (e.g., HubSpot Inbound Marketing, Google Analytics, Salesforce Marketing Cloud) preferred
For more information, please see: https://briefs.mullingsgroup.com/position/globalmed-marketing-associate/
#J-18808-Ljbffr
Partner with VP of Sales and Strategic Growth to develop and execute integrated marketing campaigns to generate awareness and qualified leads within target healthcare and medical device markets
Create compelling content including case studies, white papers, blog posts, email campaigns, presentations, and sales collateral that articulates GMLx’s value proposition
Manage and optimize digital marketing channels including website, SEO/SEM, social media (LinkedIn, industry forums), and email marketing platforms
Coordinate trade show presence including booth design, promotional materials, event coordination, pre-show marketing, and post-show follow-up
Conduct competitive analysis and market research to identify positioning opportunities and emerging trends in healthcare logistics
Coordinate customer success stories, testimonials, and reference program activities
Implement and manage lead generation campaigns, tracking metrics and optimizing conversion rates
Maintain CRM data integrity and generate regular reports on inbound leads
Support RFP/RFI responses with compelling written content and visual presentations
Brand Management & Communications
Ensure brand consistency across all marketing materials, digital properties, and customer touchpoints
Manage relationships with external vendors including graphic designers, web developers, and marketing agencies
Coordinate public relations activities including press releases, industry awards, and thought leadership opportunities
Monitor and respond to online reviews, social media engagement, and industry forum discussions
Manage brand reputation across digital channels and proactively engage with industry conversations
Track marketing performance metrics and provide regular reporting to leadership team
As GMLx continues to scale, this role will evolve to support new markets, service lines, and strategic initiatives
Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or related field
3-6 years of B2B marketing experience, preferably in logistics, supply chain, healthcare, or medical device industries
Demonstrated proficiency in digital marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager) is preferred
Excellent written and verbal communication skills with ability to translate technical concepts into compelling marketing messages
Strong project management skills with ability to manage multiple initiatives simultaneously and meet deadlines
Proficiency in Microsoft Office Suite; experience with Adobe Creative Suite or Canva
Self-starter with entrepreneurial spirit who thrives in a fast-paced, growth-oriented environment
Experience marketing to medical device manufacturers, pharmaceutical companies, healthcare organizations or logistics service providers is a plus
Background in content marketing, demand generation, or marketing automation is a plus
Experience with trade show planning execution in healthcare or logistics industries is preferred
Understanding of supply chain, warehousing, and distribution operations is a plus
Professional certifications (e.g., HubSpot Inbound Marketing, Google Analytics, Salesforce Marketing Cloud) preferred
For more information, please see: https://briefs.mullingsgroup.com/position/globalmed-marketing-associate/
#J-18808-Ljbffr