Performance Marketing Analyst - Conversion
Ab Electrolux, Charlotte, NC, United States
Where you’ll be
This position will be based in the Charlotte, NC HQ; hybrid work policy model.
All About the Role Data‑driven performance marketing analyst responsible for accelerating e‑commerce growth by optimizing the onsite customer journey. This role leads A/B testing programs, evaluates funnel performance, and develops personalization strategies that increase product discovery, engagement, and conversion across brand-owned digital experiences. Through actionable insights and experimentation, this role drives measurable improvements in revenue and overall site performance.
Key Responsibilities
Monitor core e‑commerce KPIs including conversion rate, AOV, add‑to‑cart rate, revenue per session, and PDP/PLP engagement.
Analyze behavioral data and funnel performance to identify website optimization opportunities.
Design, execute, and evaluate A/B and multivariate tests across PLP, PDP, cart, and checkout experiences.
Build and manage an experimentation roadmap in partnership with cross-functional teams.
Translate insights into clear, actionable recommendations that drive measurable performance lifts.
Support deployment and optimization of personalization modules to improve product discovery and cross-sell/upsell.
Partner with merchandising teams to improve conversion, AOV, and overall site profitability.
Develop dashboards and reporting frameworks to measure experiment impact and communicate results to stakeholders.
Minimum Qualifications
Bachelor’s degree
3+ years of experience in marketing analytics, e‑commerce, or digital optimization.
Proficiency with analytics tools (e.g., GA4, Looker Studio, Adobe Analytics) and advanced Excel skills.
Demonstrated experience designing and analyzing A/B tests and running website experimentation programs.
Strong understanding of digital funnels, user behavior, and conversion optimization best practices.
Benefits highlights
Discounts on our award‑winning Electrolux products and services
Family‑friendly benefits
Insurance policy plan
Extensive learning opportunities and flexible career path
Please be advised that we are unable to offer visa sponsorship for this position at this time.
Find more on: Electrolux Group North America https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en
Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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All About the Role Data‑driven performance marketing analyst responsible for accelerating e‑commerce growth by optimizing the onsite customer journey. This role leads A/B testing programs, evaluates funnel performance, and develops personalization strategies that increase product discovery, engagement, and conversion across brand-owned digital experiences. Through actionable insights and experimentation, this role drives measurable improvements in revenue and overall site performance.
Key Responsibilities
Monitor core e‑commerce KPIs including conversion rate, AOV, add‑to‑cart rate, revenue per session, and PDP/PLP engagement.
Analyze behavioral data and funnel performance to identify website optimization opportunities.
Design, execute, and evaluate A/B and multivariate tests across PLP, PDP, cart, and checkout experiences.
Build and manage an experimentation roadmap in partnership with cross-functional teams.
Translate insights into clear, actionable recommendations that drive measurable performance lifts.
Support deployment and optimization of personalization modules to improve product discovery and cross-sell/upsell.
Partner with merchandising teams to improve conversion, AOV, and overall site profitability.
Develop dashboards and reporting frameworks to measure experiment impact and communicate results to stakeholders.
Minimum Qualifications
Bachelor’s degree
3+ years of experience in marketing analytics, e‑commerce, or digital optimization.
Proficiency with analytics tools (e.g., GA4, Looker Studio, Adobe Analytics) and advanced Excel skills.
Demonstrated experience designing and analyzing A/B tests and running website experimentation programs.
Strong understanding of digital funnels, user behavior, and conversion optimization best practices.
Benefits highlights
Discounts on our award‑winning Electrolux products and services
Family‑friendly benefits
Insurance policy plan
Extensive learning opportunities and flexible career path
Please be advised that we are unable to offer visa sponsorship for this position at this time.
Find more on: Electrolux Group North America https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en
Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
#LI-OG1
#J-18808-Ljbffr