Website and CRM Manager
Great Basin College, Elko, NV, United States
Great Basin College (GBC)is a regionally accredited public institution, serving a vast area across Nevada, as well as parts of Oregon, Arizona, Idaho, Utah, and California. With its main campus in Elko and additional centers located in Ely, Pahrump, and Winnemucca, GBC provides comprehensive educational opportunities, including rapidly growing online programs. The college offers certificates, associate degrees, and bachelor's degrees designed for today's high-demand careers. Grounded in industry standards and community needs, GBC programs focus on practical and professional skills that lead to real job opportunities.
Role Description The Website & CRM Manager oversees the day-to-day administration and long-term improvement of the college’s website and customer relationship management (CRM) system. This role is responsible for ensuring these platforms are reliable, accessible, secure, and effectively support institutional priorities such as enrollment, student services, marketing, advancement, and community engagement. Working collaboratively across departments and under the supervision of the Communications Manager, the role sets standards, manages systems and vendors, and leads improvements to ensure the college’s digital platforms deliver an optimal user experience, reflect brand standards, and comply with accessibility and data regulations.
Location Remote option available, but must reside in Nevada.
RESPONSIBILITIES
Develop and manage a plan for website updates, enhancements, and long-term improvements, ensuring alignment with institutional goals and digital best practices
Serve as the primary administrator for the college website, overseeing site architecture, navigation, content standards, andpublishing policies
Oversee editing and publishing in the Modern CampusCMS including regular content audits to ensure accuracy, consistency, and removal of outdated or duplicate content
Establish and manage CMS user roles, permissions, and approval workflows, providing guidance and quality control for departmental content contributors
Ensure website compliance with accessibility standards (WCAG/ADA), privacy regulations, and institutional policies
Technical Maintenance, Security & Performance
Ensure website functionality, performance, and reliability through regular updates, testing, and coordination with IT and external vendors
Manage hosting environments, domain registration, integrations, and platform upgrades
SEO, Analytics & Optimization
Apply search engine optimization (SEO) best practices to improve search visibility and performance
Monitor website traffic and performance using analytics tools (e.g., Google Analytics), and prepare reports for stakeholders
Use data insights to recommend and implement improvements to content, navigation, and user experience
Support digital campaigns through the creation and maintenance of landing pages, related website components, and forms tied to recruitment, events, and student retention
Serve as the primary administrator for the college’s CRM, supporting workflows for admissions, advising, marketing, and advancement operations
Manage CRM configuration, user permissions, and data quality in accordance with data governance and privacy standards
Ensure data integrity, user permissions, and compliance with data governance and privacy standards
Provide training, documentation, and ongoing support to CRM users across departments
Lead website and CRM projects from planning through implementation,including system enhancements, integrations, and major content or process changes
Coordinate timelines, priorities, and resources across departments, IT, and external vendors
Stay current on trends and best practices in higher education, nonprofit, and digital platform to recommend continuous improvements
REQUIRED QUALIFICATIONS
Bachelor’s degree in Information Technology, Information Systems Computer Science, Web Development, Digital Media, Marketing, Communications, or a related field
3–7 years of professional experience managing a website for a complex organization with multiple stakeholders, content contributors, and audiences
Demonstrated experience serving as a primary administrator or system owner for a website and working extensively within a CRM platform
Strong understanding of content strategy, user experience, accessibility standards (WCAG/ADA), analytics tools, and performance reporting
Experience administering a CMS (e.g., WordPress, Drupal, or similar) at an organizational level, including content workflows, user roles and permissions, governance standards, and quality control
Ability to interpret data and stakeholder needs to prioritize improvements and make informed recommendations
Excellent written and verbal communication skills with the ability to collaborate across departments with technical and non-technical partners
PREFERRED QUALIFICATIONS
Experience working in higher education, nonprofit, or public-sector environments
Familiarity withenrollment, advising, marketing, or advancement workflows, and the systems that support them.
Experience coordinating or leading digital projects involving cross-functional teams, vendors, or platform upgrades
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Role Description The Website & CRM Manager oversees the day-to-day administration and long-term improvement of the college’s website and customer relationship management (CRM) system. This role is responsible for ensuring these platforms are reliable, accessible, secure, and effectively support institutional priorities such as enrollment, student services, marketing, advancement, and community engagement. Working collaboratively across departments and under the supervision of the Communications Manager, the role sets standards, manages systems and vendors, and leads improvements to ensure the college’s digital platforms deliver an optimal user experience, reflect brand standards, and comply with accessibility and data regulations.
Location Remote option available, but must reside in Nevada.
RESPONSIBILITIES
Develop and manage a plan for website updates, enhancements, and long-term improvements, ensuring alignment with institutional goals and digital best practices
Serve as the primary administrator for the college website, overseeing site architecture, navigation, content standards, andpublishing policies
Oversee editing and publishing in the Modern CampusCMS including regular content audits to ensure accuracy, consistency, and removal of outdated or duplicate content
Establish and manage CMS user roles, permissions, and approval workflows, providing guidance and quality control for departmental content contributors
Ensure website compliance with accessibility standards (WCAG/ADA), privacy regulations, and institutional policies
Technical Maintenance, Security & Performance
Ensure website functionality, performance, and reliability through regular updates, testing, and coordination with IT and external vendors
Manage hosting environments, domain registration, integrations, and platform upgrades
SEO, Analytics & Optimization
Apply search engine optimization (SEO) best practices to improve search visibility and performance
Monitor website traffic and performance using analytics tools (e.g., Google Analytics), and prepare reports for stakeholders
Use data insights to recommend and implement improvements to content, navigation, and user experience
Support digital campaigns through the creation and maintenance of landing pages, related website components, and forms tied to recruitment, events, and student retention
Serve as the primary administrator for the college’s CRM, supporting workflows for admissions, advising, marketing, and advancement operations
Manage CRM configuration, user permissions, and data quality in accordance with data governance and privacy standards
Ensure data integrity, user permissions, and compliance with data governance and privacy standards
Provide training, documentation, and ongoing support to CRM users across departments
Lead website and CRM projects from planning through implementation,including system enhancements, integrations, and major content or process changes
Coordinate timelines, priorities, and resources across departments, IT, and external vendors
Stay current on trends and best practices in higher education, nonprofit, and digital platform to recommend continuous improvements
REQUIRED QUALIFICATIONS
Bachelor’s degree in Information Technology, Information Systems Computer Science, Web Development, Digital Media, Marketing, Communications, or a related field
3–7 years of professional experience managing a website for a complex organization with multiple stakeholders, content contributors, and audiences
Demonstrated experience serving as a primary administrator or system owner for a website and working extensively within a CRM platform
Strong understanding of content strategy, user experience, accessibility standards (WCAG/ADA), analytics tools, and performance reporting
Experience administering a CMS (e.g., WordPress, Drupal, or similar) at an organizational level, including content workflows, user roles and permissions, governance standards, and quality control
Ability to interpret data and stakeholder needs to prioritize improvements and make informed recommendations
Excellent written and verbal communication skills with the ability to collaborate across departments with technical and non-technical partners
PREFERRED QUALIFICATIONS
Experience working in higher education, nonprofit, or public-sector environments
Familiarity withenrollment, advising, marketing, or advancement workflows, and the systems that support them.
Experience coordinating or leading digital projects involving cross-functional teams, vendors, or platform upgrades
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