Digital Marketing Manager- Media Buyer
Pets Best Insurance Services, LLC, New York, NY, United States
Independence Pet Holdings Overview
Established in 2021,
Independence Pet Holdings
is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well‑being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi‑brand and omni‑channel approach includes our own insurance carrier, insurance brands, and partner brands.
Pets Best Pets Best , a subsidiary of IPH, offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service.
Job Location Remote
Job Summary We are seeking a results‑driven
Digital Marketing Manager- Media Buyer
with deep expertise in paid media, media buying, and discount/perks‑based acquisition programs to own and scale customer acquisition across performance channels. This role is responsible for planning, executing, and optimizing multi‑million‑dollar media budgets while leveraging discount programs, employer perks, and partner marketplaces to drive incremental growth and cost‑efficient acquisition.
Media Buying & Performance Marketing
Own day‑to‑day management of paid media across Google Search, YouTube, Meta (Facebook/Instagram), Programmatic/Display, CTV, and Paid Social
Plan, forecast, and manage monthly and quarterly media budgets with a focus on CPA, ROAS, LTV, and CAC efficiency
Work with agency partners to optimize bidding, audience targeting, creative, and landing pages to drive scalable, profitable growth
Identify opportunities to improve incrementality and reduce media waste across channels
Discount Programs & Perksite Management
Own strategy and execution for discount programs, employer perks, affinity partnerships, and perksite marketplaces (e.g., employee benefit portals, partner marketplaces, loyalty platforms)
Manage relationships with perksite partners and aggregators, ensuring accurate offers, timely updates, and strong visibility
Evaluate performance of discount‑driven acquisition, balancing volume, CPA efficiency, and customer quality/LTV
Partner with finance, legal, and product teams to structure offers that drive acquisition without eroding margin
Develop testing frameworks to assess incrementality and cannibalization of discount‑based traffic
Strategy & Testing
Build and execute full‑funnel acquisition strategies across prospecting, retargeting, and partner‑driven channels
Lead structured testing roadmaps for offers, discounts, messaging, and placement across paid and partner channels
Translate performance insights into optimization opportunities across media and perks programs
Creative & Cross‑Functional Collaboration
Collaborate with creative teams to develop performance‑driven messaging, including discount and value‑based offers
Ensure consistent brand representation across paid media and partner/perks environments
Partner with lifecycle and retention teams to align discount acquisition with long‑term value and retention strategies
Reporting & Analytics
Own performance reporting across paid media and discount/perks channels, delivering clear insights to stakeholders
Analyze cohort performance to understand LTV, retention, and churn differences between discounted vs. non‑discounted customers
Leverage tools such as Google Analytics, ad platforms, attribution tools, and MMM (if applicable)
Agency & Vendor Management (if applicable)
Manage external media agencies and partner platforms, ensuring accountability and performance against goals
Negotiate placements, fees, and promotional opportunities with perksite partners when applicable
Qualifications Required
5–10+ years of experience in digital marketing, paid media, or growth marketing
Hands‑on experience managing media buying and performance channels
Experience managing or partnering with discount programs, perksites, or affinity/partner marketing channels preferred
Strong analytical skills with a focus on incrementality, CPA efficiency, and LTV
Ability to work cross‑functionally with finance, product, creative, CRO and analytics teams
Preferred
Proven experience utilizing Google Analytics 4 (GA4) to track user behavior and campaign performance
Experience managing day‑to‑day operations with affiliate networks and aggregators e.g., Impact.com, including link management, asset distribution, CRO and commission tracking
Experience in insurance, healthcare, fintech, SaaS, or subscription‑based businesses preferred
Familiarity with employee benefit platforms, loyalty programs, or partner marketplaces
Experience with MMM, attribution modeling, or incrementality testing
Prior experience in high‑growth or PE‑backed environments
What Success Looks Like
Profitable, scalable growth across paid media and discount‑driven channels
Discount programs that drive incremental acquisition, not margin erosion
Clear understanding of customer quality across acquisition sources
Trusted advisor to leadership on media and partnership investment decisions
Benefits All of our jobs come with great benefits including healthcare, parental leave, and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short‑term and long‑term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company‑wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)
#J-18808-Ljbffr
Independence Pet Holdings
is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well‑being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi‑brand and omni‑channel approach includes our own insurance carrier, insurance brands, and partner brands.
Pets Best Pets Best , a subsidiary of IPH, offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service.
Job Location Remote
Job Summary We are seeking a results‑driven
Digital Marketing Manager- Media Buyer
with deep expertise in paid media, media buying, and discount/perks‑based acquisition programs to own and scale customer acquisition across performance channels. This role is responsible for planning, executing, and optimizing multi‑million‑dollar media budgets while leveraging discount programs, employer perks, and partner marketplaces to drive incremental growth and cost‑efficient acquisition.
Media Buying & Performance Marketing
Own day‑to‑day management of paid media across Google Search, YouTube, Meta (Facebook/Instagram), Programmatic/Display, CTV, and Paid Social
Plan, forecast, and manage monthly and quarterly media budgets with a focus on CPA, ROAS, LTV, and CAC efficiency
Work with agency partners to optimize bidding, audience targeting, creative, and landing pages to drive scalable, profitable growth
Identify opportunities to improve incrementality and reduce media waste across channels
Discount Programs & Perksite Management
Own strategy and execution for discount programs, employer perks, affinity partnerships, and perksite marketplaces (e.g., employee benefit portals, partner marketplaces, loyalty platforms)
Manage relationships with perksite partners and aggregators, ensuring accurate offers, timely updates, and strong visibility
Evaluate performance of discount‑driven acquisition, balancing volume, CPA efficiency, and customer quality/LTV
Partner with finance, legal, and product teams to structure offers that drive acquisition without eroding margin
Develop testing frameworks to assess incrementality and cannibalization of discount‑based traffic
Strategy & Testing
Build and execute full‑funnel acquisition strategies across prospecting, retargeting, and partner‑driven channels
Lead structured testing roadmaps for offers, discounts, messaging, and placement across paid and partner channels
Translate performance insights into optimization opportunities across media and perks programs
Creative & Cross‑Functional Collaboration
Collaborate with creative teams to develop performance‑driven messaging, including discount and value‑based offers
Ensure consistent brand representation across paid media and partner/perks environments
Partner with lifecycle and retention teams to align discount acquisition with long‑term value and retention strategies
Reporting & Analytics
Own performance reporting across paid media and discount/perks channels, delivering clear insights to stakeholders
Analyze cohort performance to understand LTV, retention, and churn differences between discounted vs. non‑discounted customers
Leverage tools such as Google Analytics, ad platforms, attribution tools, and MMM (if applicable)
Agency & Vendor Management (if applicable)
Manage external media agencies and partner platforms, ensuring accountability and performance against goals
Negotiate placements, fees, and promotional opportunities with perksite partners when applicable
Qualifications Required
5–10+ years of experience in digital marketing, paid media, or growth marketing
Hands‑on experience managing media buying and performance channels
Experience managing or partnering with discount programs, perksites, or affinity/partner marketing channels preferred
Strong analytical skills with a focus on incrementality, CPA efficiency, and LTV
Ability to work cross‑functionally with finance, product, creative, CRO and analytics teams
Preferred
Proven experience utilizing Google Analytics 4 (GA4) to track user behavior and campaign performance
Experience managing day‑to‑day operations with affiliate networks and aggregators e.g., Impact.com, including link management, asset distribution, CRO and commission tracking
Experience in insurance, healthcare, fintech, SaaS, or subscription‑based businesses preferred
Familiarity with employee benefit platforms, loyalty programs, or partner marketplaces
Experience with MMM, attribution modeling, or incrementality testing
Prior experience in high‑growth or PE‑backed environments
What Success Looks Like
Profitable, scalable growth across paid media and discount‑driven channels
Discount programs that drive incremental acquisition, not margin erosion
Clear understanding of customer quality across acquisition sources
Trusted advisor to leadership on media and partnership investment decisions
Benefits All of our jobs come with great benefits including healthcare, parental leave, and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short‑term and long‑term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company‑wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)
#J-18808-Ljbffr