Shopify Website / E-Commerce & Digital Marketing Specialist

Overview Dress The Population is dedicated to creating luxurious dresses that make high-end fashion accessible for all. Specializing in occasion wear, we focus on a perfect blend of elegant designs, superior-quality fabrics, and expert tailoring. Our well-crafted garments provide flattering silhouettes and long-lasting sophistication, ensuring customers feel confident and stylish for any event. Role Description This full-time on-site role is based in the Greater Tampa Bay Area. As a Shopify Website/E-Commerce & Digital Marketing Specialist, you will oversee daily e-commerce operations, including managing product listings, website updates, and optimizing the shopping experience on Shopify. You will be responsible for implementing digital marketing campaigns, analyzing website performance and customer insights, and collaborating with the sales and customer service teams to enhance online engagement and revenue growth. Additionally, you will address customer queries and ensure the smooth execution of online sales strategies. Qualifications Proficiency in Shopify and e-commerce platforms Strong analytical skills to assess website performance and customer behavior Effective communication and customer service abilities Understanding of sales strategies and e-commerce optimization Knowledge of digital marketing best practices and tools is highly valued Experience in fashion or retail industries is a plus Ability to work efficiently in an on-site, team-oriented environment Bachelor’s degree in Marketing, Business, or relevant field preferred #J-18808-Ljbffr