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Growth & Marketing Intern – Early-Stage Car-Sharing Startup

Keyed, Kalamazoo, MI, United States


At Keyed, We’re building the next-generation peer-to-peer car-sharing platform (think Turo meets Airbnb for cars). Our mission is to make car sharing accessible, seamless, and trustworthy for users everywhere. As an early-stage startup, you’ll be working directly with the founder to help validate our concept, acquire our first users, and drive growth from 0→100+ users.

This is

not a typical internship

— you will own real outcomes and have direct impact on the business.

Role Description We’re seeking

ambitious, proactive, and creative interns

with a strong interest in marketing, growth, and startups. The ideal candidate is comfortable reaching out to people, testing ideas in the real world, and iterating based on results.

Required Skills & Experience

Passion for startups, marketing, and growth experimentation

Comfortable conducting outreach to potential users (via DMs, email, phone, or networking)

Basic understanding of social media platforms (Instagram, LinkedIn, TikTok, etc.)

Excellent communication skills — written and verbal

Self-starter mindset — able to work independently and take ownership

Familiarity with Google Workspace (Docs, Sheets, Drive, Gmail, Calendar) or willingness to learn quickly

Experience with simple data tracking, spreadsheets, or basic reporting is a plus

Optional but valuable skills

Familiarity with Canva, basic content creation, or graphic design

Experience with growth hacking or early-stage marketing campaigns

Knowledge of referral programs, community building, or local marketing

Responsibilities 1. Early User Discovery & Validation

Use personal networks (friends, family, local communities) and online outreach to identify

early adopters

(car owners and renters)

Conduct informal interviews or surveys to gather

user pain points and feedback

Document insights in shared Google Sheets / Notion databases

Refine outreach strategies based on feedback

Send targeted messages to potential users via email, social media, and other channels

Track responses, engagement, and conversions in shared Google Sheets

Support onboarding early users onto the platform

Assist in designing and testing small-scale growth experiments (referral programs, social media campaigns, landing page optimizations)

Measure impact of each experiment and report results to the founder

Suggest creative ideas to improve user acquisition and retention

4. Marketing Support

Create or assist with basic marketing assets using Canva or Google Slides

Help schedule posts, track campaigns, and report results

Support social media engagement and content creation as needed

Use Google Workspace (Docs, Sheets, Drive, Gmail, Calendar) and Slack for daily communication and documentation

Provide

daily updates

on outreach and tasks

Prepare

weekly reports

summarizing user acquisition, insights, and recommendations

What You'll Gain

Real startup experience working directly with the founder

Hands-on exposure to

0→1 product validation and user acquisition

Opportunity to own campaigns and see measurable impact

Learn growth marketing, outreach strategies, and early-stage startup operations

Resume-building experience with clear, trackable contributions

Potential for performance-based bonuses and transition to paid roles

Time Commitment

~10–15 hours per week (flexible schedule)

Compensation

This is a paid internship and the wages will be determined based on previous projects and personal portfolio (minimum wage compliant)

Performance-based bonuses possible

Google Workspace access, collaboration tools, and mentorship included

How to Apply Email your resume to admin@keyedswap.com and make your profile standout by answering the 3 questions:

Why you’re interested in this role

Any relevant marketing or growth experience (even small or informal)

One creative idea for how you would acquire early users for a car-sharing startup

Applications that follow instructions will be prioritized.

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