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Growth & Marketing Intern – Early-Stage Car-Sharing Startup

Keyed, Kalamazoo, MI, United States


At Keyed, We’re building the next-generation peer-to-peer car-sharing platform (think Turo meets Airbnb for cars). Our mission is to make car sharing accessible, seamless, and trustworthy for users everywhere. As an early-stage startup, you’ll be working directly with the founder to help validate our concept, acquire our first users, and drive growth from 0→100+ users. This is not a typical internship — you will own real outcomes and have direct impact on the business. Role Description We’re seeking ambitious, proactive, and creative interns with a strong interest in marketing, growth, and startups. The ideal candidate is comfortable reaching out to people, testing ideas in the real world, and iterating based on results. Required Skills & Experience Passion for startups, marketing, and growth experimentation Comfortable conducting outreach to potential users (via DMs, email, phone, or networking) Basic understanding of social media platforms (Instagram, LinkedIn, TikTok, etc.) Excellent communication skills — written and verbal Self-starter mindset — able to work independently and take ownership Familiarity with Google Workspace (Docs, Sheets, Drive, Gmail, Calendar) or willingness to learn quickly Experience with simple data tracking, spreadsheets, or basic reporting is a plus Optional but valuable skills Familiarity with Canva, basic content creation, or graphic design Experience with growth hacking or early-stage marketing campaigns Knowledge of referral programs, community building, or local marketing Responsibilities 1. Early User Discovery & Validation Use personal networks (friends, family, local communities) and online outreach to identify early adopters (car owners and renters) Conduct informal interviews or surveys to gather user pain points and feedback Document insights in shared Google Sheets / Notion databases Refine outreach strategies based on feedback Send targeted messages to potential users via email, social media, and other channels Track responses, engagement, and conversions in shared Google Sheets Support onboarding early users onto the platform Assist in designing and testing small-scale growth experiments (referral programs, social media campaigns, landing page optimizations) Measure impact of each experiment and report results to the founder Suggest creative ideas to improve user acquisition and retention 4. Marketing Support Create or assist with basic marketing assets using Canva or Google Slides Help schedule posts, track campaigns, and report results Support social media engagement and content creation as needed Use Google Workspace (Docs, Sheets, Drive, Gmail, Calendar) and Slack for daily communication and documentation Provide daily updates on outreach and tasks Prepare weekly reports summarizing user acquisition, insights, and recommendations What You'll Gain Real startup experience working directly with the founder Hands-on exposure to 0→1 product validation and user acquisition Opportunity to own campaigns and see measurable impact Learn growth marketing, outreach strategies, and early-stage startup operations Resume-building experience with clear, trackable contributions Potential for performance-based bonuses and transition to paid roles Time Commitment ~10–15 hours per week (flexible schedule) Compensation This is a paid internship and the wages will be determined based on previous projects and personal portfolio (minimum wage compliant) Performance-based bonuses possible Google Workspace access, collaboration tools, and mentorship included How to Apply Email your resume to admin@keyedswap.com and make your profile standout by answering the 3 questions: Why you’re interested in this role Any relevant marketing or growth experience (even small or informal) One creative idea for how you would acquire early users for a car-sharing startup Applications that follow instructions will be prioritized. #J-18808-Ljbffr