Senior Manager Wholesale Marketing
adidas, Portland, OR, United States
Purpose & Overall Relevance for the Organization:
As Senior Manager, WHS Marketing, you will drive the execution of account marketing and activation strategies across key wholesale partners. Reporting to the Director, WHS Marketing, you will focus on delivering best-in‑class consumer experiences at the point of sale by aligning brand, retail, and digital marketing initiatives with key account objectives. This role requires strong cross‑functional collaboration with Sales, Merchandising, Digital Activation, and Visual Merchandising teams to ensure seamless execution and measurable business impact. You will play a key role in optimizing marketing investments, securing premium brand presence in retail, and driving sell‑through. Depending on the structure and needs of the team, this role may include people management responsibilities, such as coaching and developing team members, setting performance expectations, and fostering a high‑performance culture. However, the primary focus remains on executing marketing strategies and ensuring operational excellence across wholesale accounts. Key Responsibilities
Execute seasonal account marketing and activation plans, ensuring alignment with brand and sales priorities. Implement and optimize seasonal marketing calendars across key wholesale accounts to drive engagement and sell‑through. Partner with Sales, Merchandising, and Brand teams to translate business objectives into impactful marketing programs at retail. Support the development of digital and omnichannel marketing strategies in collaboration with Digital Activation teams. Retail & Digital Activation
Lead execution of in‑store activations, product launches, and promotional campaigns in collaboration with Visual Merchandising and Trade Marketing teams. Oversee POS execution and sell‑out measurement, ensuring key performance indicators (KPIs) are met. Work with retailers to secure premium brand positioning, share of space, and brand storytelling across digital and physical retail environments. Partner with internal teams to ensure retail readiness and seamless integration of digital assets and in‑store activations. Performance Measurement & Budget Management
Analyze and report on the effectiveness of marketing activations, leveraging data to optimize future investments. Ensure budget oversight and cost control, maximizing ROI on account marketing spend. Work cross‑functionally to align KPIs, reporting frameworks, and strategic adjustments with business objectives. Cross‑Functional Collaboration & Leadership
Work closely with Merchandising, Sales, Digital Activation, and Brand Communications to ensure a holistic consumer experience. Support the Director, WHS Marketing, by leading the executional development of team members (if applicable), focusing on operational excellence, tactical coaching, and alignment with strategic goals. Broader leadership development and team structuring are owned by the Director. Support the Director, WHS Marketing in driving operational efficiency, process improvements, and strategic execution. Build and maintain strong relationships with key wholesale accounts and internal stakeholders, ensuring alignment on go‑to‑market priorities. Key Relationships
Sales & Merchandising Teams – Align on account marketing strategies and business priorities. Digital Activation & Trade Marketing Teams – Optimize omnichannel consumer engagement. Visual Merchandising & Retail Concepts – Secure premium in‑store execution and brand presence. Finance & Business Development – Monitor budget allocation and investment efficiency. Global & NAM Brand Marketing Teams – Ensure alignment with global brand strategy. Retail Partner Stakeholders – Strengthen account collaboration and drive mutual success. Knowledge, Skills and Abilities
Strong strategic execution and project management skills with a consumer‑centric mindset. Proven ability to drive account marketing and trade marketing initiatives with measurable results. Highly collaborative with strong stakeholder management and communication skills. Strong analytical mindset with experience in budget oversight and ROI measurement. Deep understanding of retail, digital marketing, and omnichannel activation within wholesale environments. Ability to work effectively within a fast‑paced, cross‑functional team environment. Intermediate to advanced skills in Microsoft Office (Excel, PowerPoint, Word). Requisite Education and Experience / Minimum Qualifications
Bachelor’s degree in business, Marketing, or a related field. 5-7 years of experience in Marketing, Digital, or Account Management. Previous experience managing teams and driving cross‑functional collaboration. Proven track record in executing account‑based marketing strategies with a focus on sell‑through and consumer engagement. Equivalent combination of education and/or experience may be substituted for degree. At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in‑person presentation, in‑office attendance is required even on Friday. The working location of this position is Portland OR. Adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer. Adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long‑term disability, and basic life and AD&D insurance, which can be supplemented with employee‑paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full‑time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years. Adidas offers a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in‑person presentation, in‑office attendance is required even on Friday. The working location of this position is Portland OR. Though our teammates hail from all corners of the world, our working language is English. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow‑through. INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
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As Senior Manager, WHS Marketing, you will drive the execution of account marketing and activation strategies across key wholesale partners. Reporting to the Director, WHS Marketing, you will focus on delivering best-in‑class consumer experiences at the point of sale by aligning brand, retail, and digital marketing initiatives with key account objectives. This role requires strong cross‑functional collaboration with Sales, Merchandising, Digital Activation, and Visual Merchandising teams to ensure seamless execution and measurable business impact. You will play a key role in optimizing marketing investments, securing premium brand presence in retail, and driving sell‑through. Depending on the structure and needs of the team, this role may include people management responsibilities, such as coaching and developing team members, setting performance expectations, and fostering a high‑performance culture. However, the primary focus remains on executing marketing strategies and ensuring operational excellence across wholesale accounts. Key Responsibilities
Execute seasonal account marketing and activation plans, ensuring alignment with brand and sales priorities. Implement and optimize seasonal marketing calendars across key wholesale accounts to drive engagement and sell‑through. Partner with Sales, Merchandising, and Brand teams to translate business objectives into impactful marketing programs at retail. Support the development of digital and omnichannel marketing strategies in collaboration with Digital Activation teams. Retail & Digital Activation
Lead execution of in‑store activations, product launches, and promotional campaigns in collaboration with Visual Merchandising and Trade Marketing teams. Oversee POS execution and sell‑out measurement, ensuring key performance indicators (KPIs) are met. Work with retailers to secure premium brand positioning, share of space, and brand storytelling across digital and physical retail environments. Partner with internal teams to ensure retail readiness and seamless integration of digital assets and in‑store activations. Performance Measurement & Budget Management
Analyze and report on the effectiveness of marketing activations, leveraging data to optimize future investments. Ensure budget oversight and cost control, maximizing ROI on account marketing spend. Work cross‑functionally to align KPIs, reporting frameworks, and strategic adjustments with business objectives. Cross‑Functional Collaboration & Leadership
Work closely with Merchandising, Sales, Digital Activation, and Brand Communications to ensure a holistic consumer experience. Support the Director, WHS Marketing, by leading the executional development of team members (if applicable), focusing on operational excellence, tactical coaching, and alignment with strategic goals. Broader leadership development and team structuring are owned by the Director. Support the Director, WHS Marketing in driving operational efficiency, process improvements, and strategic execution. Build and maintain strong relationships with key wholesale accounts and internal stakeholders, ensuring alignment on go‑to‑market priorities. Key Relationships
Sales & Merchandising Teams – Align on account marketing strategies and business priorities. Digital Activation & Trade Marketing Teams – Optimize omnichannel consumer engagement. Visual Merchandising & Retail Concepts – Secure premium in‑store execution and brand presence. Finance & Business Development – Monitor budget allocation and investment efficiency. Global & NAM Brand Marketing Teams – Ensure alignment with global brand strategy. Retail Partner Stakeholders – Strengthen account collaboration and drive mutual success. Knowledge, Skills and Abilities
Strong strategic execution and project management skills with a consumer‑centric mindset. Proven ability to drive account marketing and trade marketing initiatives with measurable results. Highly collaborative with strong stakeholder management and communication skills. Strong analytical mindset with experience in budget oversight and ROI measurement. Deep understanding of retail, digital marketing, and omnichannel activation within wholesale environments. Ability to work effectively within a fast‑paced, cross‑functional team environment. Intermediate to advanced skills in Microsoft Office (Excel, PowerPoint, Word). Requisite Education and Experience / Minimum Qualifications
Bachelor’s degree in business, Marketing, or a related field. 5-7 years of experience in Marketing, Digital, or Account Management. Previous experience managing teams and driving cross‑functional collaboration. Proven track record in executing account‑based marketing strategies with a focus on sell‑through and consumer engagement. Equivalent combination of education and/or experience may be substituted for degree. At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in‑person presentation, in‑office attendance is required even on Friday. The working location of this position is Portland OR. Adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer. Adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long‑term disability, and basic life and AD&D insurance, which can be supplemented with employee‑paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full‑time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years. Adidas offers a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in‑person presentation, in‑office attendance is required even on Friday. The working location of this position is Portland OR. Though our teammates hail from all corners of the world, our working language is English. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow‑through. INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
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