Sr. Branding & Creative Lead

The UNM Health Sciences Center (HSC) MarCom is seeking a Sr. Branding & Creative Lead to provide dynamic and professional brand management, illustration and graphic design support. Responsible for marketing planning and development, and coordination of both internal and external marketing projects. Duties to include brand training of university employees, mentoring and guiding design support and best practices throughout the Health Sciences as well as partner with marketing, communications and social media professionals. Within the University of NM Health Sciences Center, develops and maintains branding and visual identity standards for the clinical, academic and research components. Designs, writes and/or edits Health Sciences-wide marketing materials and promotional collateral including, but not limited to brochures, flyers, digital media, signage and other documents. Assists Health Sciences institutions and units in the development of marketing projects and planning to align with institutional marketing goals and initiatives. Manages special Health Sciences marketing events. UNM HSC MarCom aims to deliver compelling UNM Health Sciences (HSC) marketing and communications to show how the institution advances medicine by improving patient health, training future caregivers, and conducting lifechanging research to benefit families and communities in New Mexico and beyond. Distinguishing Characteristics for this position are: A strong portfolio of work history demonstrating skills and experience in design, marketing campaigns and brand awareness Experience in determining target markets to expand audience base, and determining how to reach target market The ability to research and prepare budget proposals for university-wide marketing purposes Ability and experience in analyzing effectiveness of marketing campaigns through data analytics and advising management Leading and guiding the work of other staff performing marketing and design functions The ideal candidate for this position will be comfortable with: alternating individual and team settings of work, deadline-driven environments, and project management. A practiced, demonstrated history of software usage in Adobe and Microsoft product suites are essential. Preferred Qualifications: Bachelor's degree in graphic design, marketing, art or related field Experience with academic and/or clinical marketing campaigns Highly experienced graphic designer and illustrator Knowledge and experience of UNM HSC Marketing and Communications best practices and guidelines #J-18808-Ljbffr