Commercial Specialist, CRM
Ford Motor Company, Dearborn, MI, United States
We are seeking a Commercial CRM Specialist who is ready to wear multiple hats: Strategist, Technologist, and Marketer.
In this role, you will own the full lifecycle of customer relationship management for our B2B clients. You won't just be launching campaigns; you will be architecting the data and journeys that connect our commercial fleet customers to our suite of services (Telematics, Charging, Software). You will work at the intersection of sales, marketing, and data to deliver world-class experiences that drive retention and growth.
Commercial Specialist, CRM
What You'll Do
* Architect B2B Customer Journeys: Design and implement audience-centric journeys across the full lifecycle-from lead acquisition and nurturing to onboarding, cross-sell/upsell, and win-back. You will ensure the right message reaches the right stakeholder (Fleet Manager vs. Driver) at the right time.
* Technical Campaign Execution: Build and execute complex automated campaigns using Salesforce Marketing Cloud, Sales Cloud, and Data Cloud. You will utilize HTML, CSS, AMPScript, and SQL to develop dynamic, templated messaging and troubleshoot campaign assets.
* Drive Account-Based Marketing (ABM): Collaborate with Sales teams to develop ABM strategies within Salesforce, targeting high-value accounts with tailored messaging that supports sales conversions.
* Master the Data Architecture: You will manage the complexities of B2B data relationships (one-to-many, company-to-employees, company-to-vehicles) and define data triggers for always-on campaigns.
* Optimize & Iterate: Embrace a "test-and-learn" mindset. You will analyze customer signals with our analytics teams (GDIA) to optimize open rates, clicks, and conversions, continuously refining our segmentation and creative approach.
What You'll Do
* Architect B2B Customer Journeys: Design and implement audience-centric journeys across the full lifecycle-from lead acquisition and nurturing to onboarding, cross-sell/upsell, and win-back. You will ensure the right message reaches the right stakeholder (Fleet Manager vs. Driver) at the right time.
* Technical Campaign Execution: Build and execute complex automated campaigns using Salesforce Marketing Cloud, Sales Cloud, and Data Cloud. You will utilize HTML, CSS, AMPScript, and SQL to develop dynamic, templated messaging and troubleshoot campaign assets.
* Drive Account-Based Marketing (ABM): Collaborate with Sales teams to develop ABM strategies within Salesforce, targeting high-value accounts with tailored messaging that supports sales conversions.
* Master the Data Architecture: You will manage the complexities of B2B data relationships (one-to-many, company-to-employees, company-to-vehicles) and define data triggers for always-on campaigns.
* Optimize & Iterate: Embrace a "test-and-learn" mindset. You will analyze customer signals with our analytics teams (GDIA) to optimize open rates, clicks, and conversions, continuously refining our segmentation and creative approach.